{"title":"Brendan Kane","description":"\u003cp\u003eBrendan Kane's books delve into the art of capturing attention in a crowded digital world, offering strategic insights for building influence and growing audiences. His work combines practical advice with innovative thinking to help readers navigate the complexities of social media and branding.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for entrepreneurs, marketers, and creatives, Kane's titles explore methods to craft compelling messages and leverage digital platforms effectively. His writing is a valuable resource for those seeking to sharpen their business acumen and expand their reach in today's fast-paced environment.\u003c\/p\u003e","products":[{"product_id":"one-million-followers-updated-edition-by-brendan-kane-9781950665471","title":"One Million Followers, Updated Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDiscover the updated edition of the go-to guide for rapidly scaling your social media platform.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMore than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.\u003c\/p\u003e\n\n\u003cp\u003eThis means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand, or connect with audiences around the globe is no longer \u003cem\u003eif\u003c\/em\u003e they should use social media but \u003cem\u003ehow\u003c\/em\u003e to best take advantage of the numerous different platforms and beat the algorithms.\u003c\/p\u003e\n\n\u003cp\u003eHow can you make a significant impact in the digital world and stand out among all the noise?\u003c\/p\u003e\n\n\u003cp\u003eDigital strategist and \"growth hacker\" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets to success with you.\u003c\/p\u003e\n\n\u003cp\u003eIn this revised and expanded edition of \u003cem\u003eOne Million Followers\u003c\/em\u003e, Kane will teach you how to \u003cstrong\u003egain\u003c\/strong\u003e an authentic, dedicated, and diverse online following from scratch; \u003cstrong\u003ecreate\u003c\/strong\u003e personal, unique, and valuable content that will engage your core audience; and \u003cstrong\u003ebuild\u003c\/strong\u003e a multi-media brand through platforms like Facebook, Instagram, YouTube, and LinkedIn.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePlus, Kane now shares his favourite tips for lead generation, e-commerce, direct response marketing, and how to skyrocket your revenue.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFeaturing in-depth interviews with celebrities, influencers, and marketing experts, including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eChris Barton,\u003c\/strong\u003e cofounder and board director of Shazam and former head of Android business development for Google\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRay Chan,\u003c\/strong\u003e CEO and cofounder of 9GAG\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eJulius Dein,\u003c\/strong\u003e internet personality and magician with nearly 16 million Facebook followers\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMike Jurkovac,\u003c\/strong\u003e Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePhil Ranta,\u003c\/strong\u003e former COO of Studio71 and VP of network at Fullscreen\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEamonn Carey,\u003c\/strong\u003e managing director at Techstars London\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eJonathan Skogmo,\u003c\/strong\u003e founder and CEO of Jukin Media, Inc.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eJon Jashni,\u003c\/strong\u003e founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eOne Million Followers\u003c\/em\u003e is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46337585053932,"sku":"9781950665471","price":59.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14207933482882.jpg?v=1743710688"},{"product_id":"one-million-followers-updated-edition-by-brendan-kane-9781637749432","title":"One Million Followers, Updated Edition","description":"\u003cb\u003eOver 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer \u003ci\u003eif\u003c\/i\u003e they should use social media but \u003ci\u003ehow\u003c\/i\u003e to best take advantage of the numerous different platforms.\u003cbr\u003e \u003cbr\u003e How can you make a significant impact in the digital world and stand out among all the noise?\u003cbr\u003e \u003cbr\u003e Digital strategist and \"growth hacker\" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you.\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eOne Million Followers\u003c\/i\u003e, Kane will teach you how to\u003cb\u003e gain\u003c\/b\u003e an authentic, dedicated, and diverse online following from scratch; \u003cb\u003ecreate\u003c\/b\u003e personal, unique, and valuable content that will engage your core audience; and \u003cb\u003ebuild\u003c\/b\u003e a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.\u003cbr\u003e \u003cbr\u003e Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:\u003cbr\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eChris Barton,\u003c\/b\u003e cofounder and board director of Shazam and former head of Android business development for Google\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRay Chan,\u003c\/b\u003e CEO and cofounder of 9GAG\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eJulius Dein,\u003c\/b\u003e internet personality and magician with nearly 16 million Facebook followers\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMike Jurkovac,\u003c\/b\u003e Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePhil Ranta,\u003c\/b\u003e former COO of Studio71 and VP of network at Fullscreen\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEamonn Carey, \u003c\/b\u003emanaging director at Techstars London\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eJonathan Skogmo,\u003c\/b\u003e founder and CEO of Jukin Media, Inc.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eJon Jashni,\u003c\/b\u003e founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment\u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e\u003cbr\u003e \u003ci\u003eOne Million Followers \u003c\/i\u003eis the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.\u003cb\u003e?\u003c\/b\u003e","brand":"Simon \u0026 Schuster NZ","offers":[{"title":"Default Title","offer_id":47288681234668,"sku":"9781637749432","price":41.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/dcd0011d057880987f74107d7a84a631.jpg?v=1770605777"},{"product_id":"hook-point-by-brendan-kane-9781949001006","title":"Hook Point","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eHook Point: How to Stand Out in a 3-Second World\u003c\/em\u003e, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.\u003c\/p\u003e\n\n\u003cp\u003eA lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.\u003c\/p\u003e\n\n\u003cp\u003eThere are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.\u003c\/p\u003e\n\n\u003cp\u003eLuckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In \u003cem\u003eHook Point: How to Stand Out in a 3-Second World\u003c\/em\u003e he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47486115545324,"sku":"9781949001006","price":59.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2d93a42de822ad23b873b93e086c2842.jpg?v=1775781030"}],"url":"https:\/\/bookhero.pro\/collections\/brendan-kane.oembed","provider":"Book Hero","version":"1.0","type":"link"}