{"title":"Brad Bergan","description":"\u003cp\u003eDiscover the fascinating works of \u003cstrong\u003eBrad Bergan\u003c\/strong\u003e, an insightful author dedicated to exploring the compelling realms of \u003cem\u003eEngineering \u0026amp; Technology\u003c\/em\u003e and the inspiring lives within. Bergan's writings delve into the intricacies of modern advancements and the visionary individuals driving these innovations forward. \u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eSpace Race 2.0\u003c\/em\u003e, he captures the thrilling and competitive nature of today's space industry, unravelling the ambitions and milestones achieved by contemporary space explorers and pioneers. Meanwhile, \u003cem\u003eSpaceX\u003c\/em\u003e provides a captivating insider's perspective on one of the most revolutionary companies in the aerospace sector, showcasing how it has reshaped our understanding and approach to space travel.\u003c\/p\u003e\n\n\u003cp\u003eEach of Bergan’s books, whether classified under \u003cem\u003eBiography \u0026amp; Memoir\u003c\/em\u003e or \u003cem\u003eEngineering \u0026amp; Technology\u003c\/em\u003e, offers a blend of educational insight and engaging storytelling. Perfect for curious minds eager to learn about the frontiers of technology and the remarkable personalities at the helm of these groundbreaking endeavors, his works are both informative and inspirational. Join Brad Bergan on a journey through engineering feats and personal stories that shape our world's future.\u003c\/p\u003e","products":[{"product_id":"space-race-20-by-brad-bergan-9780760375549","title":"Space Race 2.0","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eSpace Race 2.0\u003c\/em\u003e is the only authoritative photographic history of the efforts of private companies, often alongside NASA, to accelerate humankind's exploration and understanding of the final frontier. The private space sector is growing tremendously. The industry's consensus leader, SpaceX, headed by outspoken billionaire Elon Musk, is today worth an estimated $74 billion. SpaceX and its chief competitors, Blue Origin and Virgin Galactic, are taking on more roles—flying cargo, supplies, and astronauts to outer space.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSpace Race 2.0\u003c\/em\u003e tells their story with expertly written text by science journalist Brad Bergan and stunning photography of the spacecraft, key players, and facilities in California, Texas, and Florida. In the 1950s and '60s, the first Space Race pitted two political ideologies against one another—either Communism or Capitalism would prove superior. Ultimately, the US landed on the moon, the race's crowning achievement. Now, more than a half-century later, the Space Race has pivoted from a contest between ideological rivals to private aerospace firms competing for contracts.\u003c\/p\u003e\n\n\u003cp\u003eToday, rather than symbolic goals motivated by patriotism, the defining success of a launch system extends beyond engineering and science to image and ROI. Founded in 2002, SpaceX's trajectory was determined by Musk's realization that he could achieve higher profits by vertically integrating—manufacturing his own rockets and spacecraft—rather than relying on third parties. The decision was prescient, resulting in a state-of-the-art headquarters in Hawthorne, California, and a series of stunning achievements.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSpace Race 2.0\u003c\/em\u003e follows the development of commercial space exploration to the present. While tentative first steps in private ventures are covered, such as those by Space Services Inc. and Orbital Science in the 1980s and '90s, the focus is on today's major players: SpaceX, Blue Origin (headed by Amazon founder Jeff Bezos), and Virgin Galactic (founded by Richard Branson). While examining the hardware, Bergan also explores such considerations as the importance of design-forward equipment and the endgame: what ultimately is \"in it\" for firms at the forefront? Natural resources? NASA and ESA contracts? Commercial travel? Communications? And what legal boundaries, if any, restrain corporate interests in space?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSpace Race 2.0\u003c\/em\u003e is the ultimate visual look at this relatively young industry, looking back at recent remarkable decades—and ahead to what the future might bring.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46833482596588,"sku":"9780760375549","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19683673482458.jpg?v=1758462847"},{"product_id":"spacex-by-brad-bergan-9780760384015","title":"SpaceX","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe private space industry's consensus leader, SpaceX, headed by controversial billionaire Elon Musk, is worth an estimated $187 billion today in 2023. SpaceX is taking on more roles, flying cargo, supplies, and astronauts to outer space, and even playing a central role as rocket supplier to NASA's Artemis moon mission.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eSpaceX: Elon Musk and the Final Frontier\u003c\/i\u003e tells the story with the modern prose of science journalist and editor Brad Bergan and features over 200 stunning photographs of the spacecraft, key players, and facilities in California, Texas, and Florida.\u003c\/p\u003e\n\n\u003cp\u003eIn this illustrated history, Discover- and Bloomberg-cited author Brad Bergan examines every detail surrounding SpaceX's efforts to accelerate humankind's exploration and understanding of outer space, including:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe personal and private forces that led Musk to form the company\u003c\/li\u003e\n    \u003cli\u003eThe business of private space exploration, including contracts with other private firms and NASA\u003c\/li\u003e\n    \u003cli\u003eChief rivals, including Blue Origin, founded by Amazon's Jeff Bezos\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBergan also covers SpaceX in the headlines, from space junk and test launches to SpaceX's part in the collaborative effort to reinforce Ukraine's digital infrastructure against Russia's military onslaught. While examining the business, the missions, and the hardware, Bergan looks at the importance of design-forward equipment from marketing perspectives and, finally, the endgame: what ultimately is \"in it\" for SpaceX?\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eSpaceX: Elon Musk and the Final Frontier\u003c\/i\u003e is the ultimate visual look at a groundbreaking company, with an eye toward its relatively short past—and a critical eye toward its future dominion in deep space.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46845800743148,"sku":"9780760384015","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19768333482458.jpg?v=1758896373"}],"url":"https:\/\/bookhero.pro\/collections\/brad-bergan.oembed","provider":"Book Hero","version":"1.0","type":"link"}