{"title":"Bob Stewart","description":"\u003cp\u003e\u003cstrong\u003eBob Stewart\u003c\/strong\u003e offers insightful works that delve into the world of sports from both cultural and professional perspectives. His books explore themes such as sport marketing and Australia's unique sporting landscape, appealing to readers interested in the business and social impact of sports.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on enhancing understanding of how sports operate beyond the field, Stewart’s writings combine research and practical knowledge, making them valuable for students, professionals, and enthusiasts eager to appreciate the dynamics shaping contemporary sport.\u003c\/p\u003e","products":[{"product_id":"introduction-to-sport-marketing-by-bob-stewart-9781138022966","title":"Introduction to Sport Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eIntroduction to Sport Marketing\u003c\/em\u003e is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation.\u003c\/p\u003e\n\n\u003cp\u003eThe book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available.\u003c\/p\u003e\n\n\u003cp\u003eNow in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America.\u003c\/p\u003e\n\n\u003cp\u003eEvery chapter includes a range of useful features to help the reader engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. \u003cem\u003eIntroduction to Sport Marketing\u003c\/em\u003e is an essential textbook for any degree-level sport marketing course.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47773056631020,"sku":"9781138022966","price":146.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138022966-introduction-to-sport-marketing.jpg?v=1782179750"},{"product_id":"introduction-to-sport-marketing-by-bob-stewart-9781138022959","title":"Introduction to Sport Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eIntroduction to Sport Marketing\u003c\/em\u003e is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation.\u003c\/p\u003e\n\n\u003cp\u003eThe book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport. Therefore, it represents the most realistic and useful sport marketing text currently available.\u003c\/p\u003e\n\n\u003cp\u003eNow in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America.\u003c\/p\u003e\n\n\u003cp\u003eEvery chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. \u003cem\u003eIntroduction to Sport Marketing\u003c\/em\u003e is an essential textbook for any degree-level sport marketing course.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47773061611756,"sku":"9781138022959","price":423.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/f2b241ca74ec2b08f29273ccfcecf097.jpg?v=1782341787"},{"product_id":"australias-game-by-bob-stewart-9781743796573","title":"Australia's Game","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eShortlisted for the Australian Society for Sports History (ASSH) Biennial Book Prize\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUnlike every other sport that has captured the nation’s interest, Australian football is not a copy, a clone, or a hand-me-down of European culture. Rather, it is a game with special qualities, which arose from a distinctive series of events in the fledgling colony of Victoria. It grew rapidly and is now the most dominant sport in the country: a social, commercial, cultural and—for many—spiritual force.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAustralia’s Game—the History of Australian Football\u003c\/em\u003e describes, in forensic detail, the characters that led the way, how crises were faced and overcome, the great players and coaches who have influenced the ways the game has been played, and the supporters who have stayed true to their club and have passed on their passion through generations. Most recently, it explores how the game has added another dimension with a flourishing national competition for women.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":48240697082092,"sku":"9781743796573","price":85.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781743796573-australia-s-game-1.jpg?v=1787924411"}],"url":"https:\/\/bookhero.pro\/collections\/bob-stewart.oembed","provider":"Book Hero","version":"1.0","type":"link"}