{"title":"BJ Fogg","description":"\u003cp\u003eIf you're looking to make significant, positive changes in your life with minimal effort, \u003cem\u003eBJ Fogg\u003c\/em\u003e is an author you need to explore. As a renowned behaviour scientist at Stanford University, BJ Fogg has spent years studying and understanding human behaviour, habits, and motivation. His work is considered groundbreaking in the fields of psychology and personal development.\u003c\/p\u003e\n\n\u003cp\u003eOne of his most influential books, \u003cem\u003eTiny Habits\u003c\/em\u003e, offers a simple yet powerful approach to building successful habits and making lasting change. Fogg's method breaks down large goals into small, manageable actions that fit seamlessly into your daily routine, making it easier and more effective to adopt positive behaviours.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to enhance your productivity, improve your health, or simply make small but meaningful adjustments in your life, exploring BJ Fogg's work could be the key to unlocking a better version of yourself.\u003c\/p\u003e","products":[{"product_id":"tiny-habits","title":"Tiny Habits","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eImproving your life is much easier than you think. Whether it's losing weight, sleeping more, or restoring your work\/life balance – the secret is to start small.\u003c\/p\u003e\n\n\u003cp\u003eFor years, we've been told that being healthier and more productive is a matter of willpower – that we should follow the latest fad and make constant changes to our lifestyles. But whether in our diets, fitness plans, or jobs, radical overhauls never work. Instead, we should start with quick wins and embed new, tiny habits into our everyday routines.\u003c\/p\u003e\n\n\u003cp\u003eThe world expert on this is Silicon Valley legend BJ Fogg, a pioneering research psychologist and founder of the iconic Behaviour Design Lab at Stanford. Now, anyone can use his science-based approach to make changes that are simple to achieve and sticky enough to last.\u003c\/p\u003e\n\n\u003cp\u003eIn the hugely anticipated \u003ci\u003eTiny Habits\u003c\/i\u003e, BJ Fogg reveals how you can change your life for the better, one tiny habit at a time. Based on twenty years of research and his experience coaching over 40,000 people, this book decodes the science of habit formation. Fogg argues that focusing on what is easy to change, rather than what is hard, and on what you want to do, rather than what you should do, is the key to lasting improvement.\u003c\/p\u003e\n\n\u003cp\u003eThis book demonstrates that creating a happier, healthier life can be easy and surprisingly fun. Fogg offers practical strategies and insights that you can immediately apply to your own life. From stacking habits to celebrating small wins, he provides a toolkit that can help anyone develop new habits that stick.\u003c\/p\u003e\n\n\u003cp\u003eWhether you want to improve your fitness, reduce stress, or enhance your productivity, \u003ci\u003eTiny Habits\u003c\/i\u003e provides a roadmap to achieving your goals. With real-life examples, inspiring stories, and actionable advice, Fogg empowers readers to take control of their habits and, ultimately, their lives.\u003c\/p\u003e\n\n\u003cp\u003eTransform your daily routines and build the life you've always wanted, starting with the simplest actions. \u003ci\u003eTiny Habits\u003c\/i\u003e gives you the power to create big changes through small steps. Dive in and discover how even the tiniest habits can lead to significant life transformations.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45658390659308,"sku":"9780753553244","price":20.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780753553244.jpg?v=1724852442"}],"url":"https:\/\/bookhero.pro\/collections\/bj-fogg.oembed","provider":"Book Hero","version":"1.0","type":"link"}