{"title":"Bill Schmarzo","description":"\u003cp\u003eWelcome to the Bill Schmarzo collection - a cornerstone for anyone seeking to deepen their understanding of data science, big data, and analytics. Known as the \"Dean of Big Data,\" Bill Schmarzo brings decades of experience and insight to the computing and technology domain. His works are celebrated for translating complex data concepts into practical, actionable strategies.\u003c\/p\u003e\n\n\u003cp\u003eIn this collection, you'll discover groundbreaking titles like \u003cem\u003eBig Data MBA\u003c\/em\u003e, a must-read for aspiring data professionals and business leaders alike. This book offers a comprehensive guide on how to leverage data to drive strategic business decisions, empowering readers to harness the full potential of data analytics.\u003c\/p\u003e\n\n\u003cp\u003eBill Schmarzo's books stand out for their ability to bridge the gap between technology and business, making them accessible and valuable for both technical and non-technical audiences. Through his writings, Schmarzo equips readers with the tools needed to develop a data-driven mindset, essential for thriving in today's digital economy.\u003c\/p\u003e\n\n\u003cp\u003eImmerse yourself in this expertly curated selection to unlock the transformative power of big data and stay ahead in the rapidly evolving world of technology.\u003c\/p\u003e","products":[{"product_id":"big-data-mba-by-bill-schmarzo-9781119181118","title":"Big Data MBA","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIntegrate big data into business to drive competitive advantage and sustainable success\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBig Data MBA\u003c\/em\u003e brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimise key processes, uncover monetisation opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalising analytics, optimal organisational structure, and using analytic insights throughout your organisation's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce.\u003c\/p\u003e\n\n\u003cp\u003eBusiness stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organisation's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUnderstand \u003cem\u003ewhere\u003c\/em\u003e and \u003cem\u003ehow\u003c\/em\u003e to leverage big data\u003c\/li\u003e\n    \u003cli\u003eIntegrate analytics into everyday operations\u003c\/li\u003e\n    \u003cli\u003eStructure your organisation to drive analytic insights\u003c\/li\u003e\n    \u003cli\u003eOptimise processes, uncover opportunities, and stand out from the rest\u003c\/li\u003e\n    \u003cli\u003eHelp business stakeholders to “think like a data scientist”\u003c\/li\u003e\n    \u003cli\u003eUnderstand appropriate business application of different analytic techniques\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you want data to transform your business, you need to know how to put it to use. \u003cem\u003eBig Data MBA\u003c\/em\u003e shows you how to implement big data and analytics to make better decisions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47000555618540,"sku":"9781119181118","price":83.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12758243482586.jpg?v=1763284431"}],"url":"https:\/\/bookhero.pro\/collections\/bill-schmarzo.oembed","provider":"Book Hero","version":"1.0","type":"link"}