{"title":"Bernard Marr","description":"\u003cp\u003eWelcome to the Bernard Marr collection, a comprehensive selection of books penned by one of the leading voices in data and technology. Bernard Marr is an acclaimed expert in the fields of \u003cem\u003ecomputing and technology\u003c\/em\u003e and \u003cem\u003ebusiness and entrepreneurship\u003c\/em\u003e who distils complex concepts into accessible insights for professionals and enthusiasts alike.\u003c\/p\u003e\n\n\u003cp\u003eExplore Marr's insights into technological advancements and business methodologies through works like \u003cstrong\u003eAI Strategy\u003c\/strong\u003e and \u003cstrong\u003eArtificial Intelligence in Practice\u003c\/strong\u003e, which offer real-world applications of AI in today's society. 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Bernard Marr’s expert guidance equips both layman and expert to navigate and leverage the digital era, ensuring you're prepared for whatever the future holds.\u003c\/p\u003e\n\n\u003cp\u003eDive into Bernard Marr's collection and elevate your understanding of the transformative power of data and technology in business today.\u003c\/p\u003e","products":[{"product_id":"data-strategy-by-bernard-marr-9781398619593","title":"Data Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eEvery business needs data to survive. Build and implement a strategy to take advantage of data and generate critical insights with renowned data expert and one of the world's leading voices in business, Bernard Marr.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eData Strategy\u003c\/i\u003e is the key to building a robust approach to data that will give business leaders the competitive advantage they need to succeed in the digital economy. From small organizations to huge multinationals, a data-driven strategy gives every organization the tools to revolutionise their uses of data to deliver impact and profits. By building the right strategy to collect, use, and manage data, this book will prepare any organisation for the data-driven future.\u003c\/p\u003e\n\n\u003cp\u003eIn its fully updated third edition, this bestselling title covers the latest advances in data and AI. 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Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eData has massive potential for all businesses when used correctly, from small organisations to tech giants and huge multinationals, but this resource is too often not fully utilised. \u003ci\u003eData Strategy\u003c\/i\u003e is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionise your business. Explaining how to collect, use and manage data, this book prepares any organisation with the tools and strategies needed to thrive in the digital economy.\u003c\/p\u003e\n\n\u003cp\u003eNow in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. 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In \u003ci\u003eGenerative AI in Practice\u003c\/i\u003e, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionise business, and question the foundations of everything we do.\u003c\/p\u003e\n\n\u003cp\u003eIn this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNavigate the complex landscapes of risks and challenges posed by Generative AI\u003c\/li\u003e\n  \u003cli\u003eDelve into the revolutionary transformation of the job market in the age of GenAI\u003c\/li\u003e\n  \u003cli\u003eUnderstand AI's transformative impact on education, healthcare, and retail\u003c\/li\u003e\n  \u003cli\u003eExplore the boundless potentials in media, design, banking, coding, and even the legal arena\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIdeal for professionals, technophiles, and anyone eager to understand the next big thing in technology, \u003ci\u003eGenerative AI in Practice\u003c\/i\u003e will equip readers with insights on how to implement GenAI, how GenAI differs from traditional AI, and a comprehensive list of generative AI tools available today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854551634156,"sku":"9781394245567","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394245567.jpg?v=1759246648"},{"product_id":"key-performance-indicators-for-dummies-by-bernard-marr-9781118913239","title":"Key Performance Indicators For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eA complete guide to using KPIs to drive organisational performance\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIs your business on track to achieve success? \u003ci\u003eKey Performance Indicators For Dummies\u003c\/i\u003e covers the essential KPIs that are useful to all kinds of businesses and includes more than 100 different ways leaders can monitor and drive performance in their organisations.\u003c\/p\u003e\n\n\u003cp\u003eThis book helps managers understand the crucial KPIs that should be implemented for all different aspects of the organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more. 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