{"title":"Benjamin Chesluk","description":"\u003cp\u003eDiscover the insightful works of Benjamin Chesluk, a distinguished author in the realm of Business and Entrepreneurship. His writings delve into the intricate relationships between users, systems, and organisations, offering innovative perspectives and thoughtful analyses.\u003c\/p\u003e\n\n\u003cp\u003eOne of his notable contributions, \u003cem\u003eRethinking Users\u003c\/em\u003e, challenges conventional notions about the interactions between individuals and technology in the workplace. Chesluk's keen observations make his books an invaluable resource for professionals and academics alike, seeking to deepen their understanding of user-centric design and its impact on business success.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a seasoned entrepreneur or a budding business strategist, Benjamin Chesluk's collection promises to equip you with the tools and insights necessary to navigate the complex landscape of modern business dynamics. Uncover the ways in which user behaviour shapes organisational outcomes and stay ahead in the ever-evolving world of business.\u003c\/p\u003e","products":[{"product_id":"rethinking-users-by-michael-youngblood-9789063695811","title":"Rethinking Users","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eKnowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of 'the user' is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today's complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eRethinking Users\u003c\/em\u003e introduces a radical new approach that questions some of our most fundamental ideas about the nature of user experience. It points to new opportunities to create products and services that help users in new ways. The book includes a deck of user archetype cards and step-by-step team activities for unlocking new user-centred thinking and design inspiration. Suitable for designers, design researchers, strategists, innovators, product managers, and entrepreneurs in almost any field.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46722548826348,"sku":"9789063695811","price":92.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3205263485415.jpg?v=1754655286"}],"url":"https:\/\/bookhero.pro\/collections\/benjamin-chesluk.oembed","provider":"Book Hero","version":"1.0","type":"link"}