{"title":"Beau Lotto","description":"\u003cp\u003eExplore the fascinating world of perception and neuroscience with the works of \u003cem\u003eBeau Lotto\u003c\/em\u003e, a distinguished author in the realm of \u003cstrong\u003eScience \u0026amp; Nature\u003c\/strong\u003e. Known for his ability to unravel complex concepts, Beau Lotto brings unique insights into how we perceive and understand our world.\u003c\/p\u003e\n\n\u003cp\u003eOne of his standout works, \u003cem\u003eDeviate\u003c\/em\u003e, challenges readers to rethink the way they see the world by exploring the science behind perception. Through engaging narratives and compelling science, Lotto invites readers on a journey to discover how and why our brains interpret the world in the ways that they do.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a science enthusiast or someone curious about the intricacies of human perception, Lotto's books offer thought-provoking perspectives that enhance your understanding and appreciation of the mind's capabilities.\u003c\/p\u003e","products":[{"product_id":"deviate-by-beau-lotto-9781474601023","title":"Deviate","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eWorld-renowned neuroscientist Beau Lotto reveals the truths of human perception and devises a cognitive toolkit for how to succeed in a world of uncertainty.\u003c\/b\u003e\n\n\u003cp\u003ePerception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.\u003c\/p\u003e\n\n\u003cp\u003eIn his first major book, \u003cem\u003eDeviate\u003c\/em\u003e, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical- and perception-illusion exercises, \u003cem\u003eDeviate\u003c\/em\u003e will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDeviate\u003c\/em\u003e is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46854448677100,"sku":"9781474601023","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781474601023.jpg?v=1759242159"}],"url":"https:\/\/bookhero.pro\/collections\/beau-lotto.oembed","provider":"Book Hero","version":"1.0","type":"link"}