{"title":"Barbara Findlay Schenck","description":"\u003cp\u003eDelve into the world of business mastery with the compelling works of \u003cstrong\u003eBarbara Findlay Schenck\u003c\/strong\u003e, an accomplished author with a knack for simplifying complex business concepts. Her extensive experience in marketing and business strategy is distilled into practical advice, providing invaluable insights to both budding entrepreneurs and seasoned business professionals.\u003c\/p\u003e\n\n\u003cp\u003eDiscover her acclaimed publications like \u003cem\u003eBranding For Dummies\u003c\/em\u003e, an essential guide that demystifies the art of building and managing a brand, from inception to sustainable success. For those looking to crystallise their business ideas, \u003cem\u003eBusiness Plans Kit For Dummies\u003c\/em\u003e and its UK Edition offer step-by-step guidance on crafting robust and comprehensive business plans that attract investors and drive growth.\u003c\/p\u003e\n\n\u003cp\u003eAdditionally, her \u003cem\u003eSmall Business Marketing Kit For Dummies\u003c\/em\u003e is your go-to resource for developing effective marketing strategies that resonate with your target audience and elevate your business profile. These books are categorised under Business \u0026amp; Entrepreneurship, equipping you with actionable knowledge to navigate the entrepreneurial landscape with confidence.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're launching a start-up or scaling an existing business, Barbara Findlay Schenck's expertly crafted guides provide the essential tools and strategies you need to succeed in today's competitive market.\u003c\/p\u003e","products":[{"product_id":"branding-for-dummies-by-bill-chiaravalle-9781118958087","title":"Branding For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eDiscover how brands are created, managed, differentiated, leveraged, and licensed\u003c\/b\u003e\n\n\u003cp\u003eWhether your business is large or small, global or local, this new edition of \u003ci\u003eBranding For Dummies\u003c\/i\u003e gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.\u003c\/p\u003e\n\n\u003cp\u003ePacked with plain-English advice and step-by-step instructions, \u003ci\u003eBranding For Dummies\u003c\/i\u003e covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—\u003ci\u003eBranding For Dummies\u003c\/i\u003e makes it fast and easy.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eIncludes tips and cautionary advice on social media and its impact on personal and business branding programmes\u003c\/li\u003e\n  \u003cli\u003eCovers balancing personal and business brand development\u003c\/li\u003e\n  \u003cli\u003eReferences some of the major brand crises—and how to avoid making the same mistakes\u003c\/li\u003e\n  \u003cli\u003eShows brand marketers how to create brands that match their employers' objectives while launching their own careers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you're a business leader looking to set your brand up for the ultimate success, \u003ci\u003eBranding For Dummies\u003c\/i\u003e has you covered.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854140035308,"sku":"9781118958087","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/81EwpUBPR-L._SL1500.jpg?v=1765785853"},{"product_id":"business-plans-kit-for-dummies-by-steven-d-peterson-9781119245490","title":"Business Plans Kit For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe fast and easy way to construct a winning business plan. If you're looking to establish, expand, or re-energise a business, the best place to start is with a sound business plan, and this new edition of \u003cem\u003eBusiness Plans Kit For Dummies\u003c\/em\u003e is here to help you get started.\u003c\/p\u003e\n\n\u003cp\u003eFrom securing start-up money from investors to successfully growing or reimagining your venture, it offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction.\u003c\/p\u003e\n\n\u003cp\u003eAre you unsure how to draft objectives for managers or deal with displacement? Are you new to hiring employees and need help grasping the ins and outs of creating a new business? No worries! \u003cem\u003eBusiness Plans Kit For Dummies\u003c\/em\u003e is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment.\u003c\/p\u003e\n\n\u003cp\u003eIncluding the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning business plan and increase the likelihood your business will not only survive but thrive!\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCreate a sound business plan and clear mission statement\u003c\/li\u003e\n  \u003cli\u003eEstablish and assess your goals and objectives\u003c\/li\u003e\n  \u003cli\u003eGet start-up money in any economy\u003c\/li\u003e\n  \u003cli\u003eIncrease your business' chances of financial success\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you're a small business owner, investor, or entrepreneur looking for expert guidance on developing and implementing a strategic plan to help your business succeed, \u003cem\u003eBusiness Plans Kit For Dummies\u003c\/em\u003e has you covered!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854191317228,"sku":"9781119245490","price":70.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/13401963482586.jpg?v=1759236530"},{"product_id":"business-plans-kit-for-dummies-uk-edition-by-steven-d-peterson-9780470743812","title":"Business Plans Kit For Dummies, UK Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhether you’re a business beginner with big ideas or an established company looking to review your plans in a changing business environment, this practical, user-friendly guide gives you everything you need to get started.\u003c\/p\u003e\n\n\u003cp\u003eComplete with an interactive CD packed with planning templates including planning documents, forms, financial worksheets, checklists, operation surveys, and customer profiles in both Word and PDF formats, you’ll be armed with all you need to kickstart the planning process and create a winning business plan that suits you and your long-term business vision.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBusiness Plans Kit For Dummies\u003c\/i\u003e includes UK specific information on:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUK business practice\u003c\/li\u003e\n  \u003cli\u003eCurrency\u003c\/li\u003e\n  \u003cli\u003eUK business and financial institutions and advisory services\u003c\/li\u003e\n  \u003cli\u003eUK taxation and VAT\u003c\/li\u003e\n  \u003cli\u003ePartnerships and Limited company information\u003c\/li\u003e\n  \u003cli\u003eUK legal practice, contractual considerations, and insurance matters\u003c\/li\u003e\n  \u003cli\u003eUK specific forms\u003c\/li\u003e\n  \u003cli\u003eUK specific case studies\u003c\/li\u003e\n  \u003cli\u003eNew content covering online business opportunities and resources, alternative ways into business including franchising, network marketing, and buyouts, research methods and choosing suppliers and outsourcing will all be added to the UK edition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eTable of Contents:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePart I: Laying the Foundation for Your Plan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eChapter 1: Starting Your Planning Engine\u003c\/li\u003e\n  \u003cli\u003eChapter 2: Generating a Great Business Idea\u003c\/li\u003e\n  \u003cli\u003eChapter 3: Defining Your Business Purpose\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePart II: Developing Your Plan’s Components\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eChapter 4: Understanding Your Business Environment\u003c\/li\u003e\n  \u003cli\u003eChapter 5: Charting Your Strategic Direction\u003c\/li\u003e\n  \u003cli\u003eChapter 6: Describing Your Business and Its Capabilities\u003c\/li\u003e\n  \u003cli\u003eChapter 7: Crafting Your Marketing Plan\u003c\/li\u003e\n  \u003cli\u003eChapter 8: Deciphering and Presenting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePart III: Tailoring a Business Plan to Fit Your Needs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eChapter 9: Planning for a One-Person Business\u003c\/li\u003e\n  \u003cli\u003eChapter 10: Planning for a Small Business\u003c\/li\u003e\n  \u003cli\u003eChapter 11: Planning for an Established Business\u003c\/li\u003e\n  \u003cli\u003eChapter 12: Planning for a Not for Profit Organisation\u003c\/li\u003e\n  \u003cli\u003eChapter 13: Planning for an E-Business\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePart IV: Making the Most of Your Plan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eChapter 14: Putting Your Plan Together\u003c\/li\u003e\n  \u003cli\u003eChapter 15: Putting Your Plan to Work\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePart V: The Part of Tens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eChapter 16: Ten Signs That Your Plan Might Need an Overhaul\u003c\/li\u003e\n  \u003cli\u003eChapter 17: Ten Ways to Evaluate a New Business Idea\u003c\/li\u003e\n  \u003cli\u003eChapter 18: Ten Ways to Fund Your Business Plan\u003c\/li\u003e\n  \u003cli\u003eChapter 19: Ten Sources of Vital Information to Underpin Your Business Plan\u003c\/li\u003e\n  \u003cli\u003eChapter 20: Ten Ways to Use Your Business Plan\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eNote: CD files are available to download when buying the eBook version.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default 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Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUsing social media as a marketing tool\u003c\/li\u003e\n    \u003cli\u003eCommunicating with customers\u003c\/li\u003e\n    \u003cli\u003eFinancing a marketing campaign\u003c\/li\u003e\n    \u003cli\u003eThe companion CD includes tools and templates to give you a jump-start on putting your new skills to work\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you're looking to give your small business' marketing plan an edge over the competition, \u003cem\u003eSmall Business Marketing Kit For Dummies\u003c\/em\u003e has you covered.\u003c\/p\u003e\n\n\u003cp\u003eCD-ROM\/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46868586987756,"sku":"9781118311837","price":70.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4065433482586.jpg?v=1759760482"}],"url":"https:\/\/bookhero.pro\/collections\/barbara-findlay-schenck.oembed","provider":"Book Hero","version":"1.0","type":"link"}