{"title":"Ayşehan Jülide Etem","description":"\u003cp\u003eAyşehan Jülide Etem explores the intersection of culture and international relations, shedding light on how creative expression influences diplomacy and global dialogue. Her works offer insightful perspectives on the role of arts within political and societal contexts.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful analysis grounded in cultural studies, particularly focusing on the powerful impact of film as a diplomatic tool. Etem’s writing invites a deeper understanding of how the arts shape and reflect the complexities of global connections.\u003c\/p\u003e","products":[{"product_id":"film-diplomacy-by-aysehan-julide-etem-9780231219990","title":"Film Diplomacy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhat if the most consequential alliance between the United States and Turkey was not signed, but screened? Beginning in 1930 and crystallising during the Cold War, the two nations forged an alliance through film: American and Turkish institutions used educational films—short documentaries shown in schools, villages, theatres, and public spaces—not just to inform but to persuade. These films promoted cooperation, encouraged economic development, and modelled ideals of modern citizenship. Yet beneath their instructional surface, they also advanced a racialised vision of progress.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFilm Diplomacy\u003c\/em\u003e offers a powerful new account of how film shaped international relations and national identity. Drawing on previously unexamined and recently declassified archives in Turkey and the United States, Ayşehan Jülide Etem demonstrates how both countries used educational films to align institutional agendas and geopolitical interests. The United States built on missionaries' earlier use of film programmes while shifting from Christianisation to modernisation to promote free market capitalism and prevent the spread of communism. Turkish officials embraced film to promote a homogenous, secular, and Western-facing national identity that erased groups such as Armenians, Blacks, Greeks, Jews, and Kurds. In both contexts, whiteness operated as an invisible standard—shaping who belonged, who was excluded, and what counted as modern.\u003c\/p\u003e\n\n\u003cp\u003eBy tracing the transnational network of educational cinema, Etem uncovers how film functioned as infrastructure, circulating ideologies, organising institutions, and training citizens. Moving beyond conventional accounts of propaganda and soft power, this book exposes how film was central to the making of modern Turkey and sheds new light on media's role in global politics.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47934027694316,"sku":"9780231219990","price":427.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780231219990-film-diplomacy.jpg?v=1783890795"}],"url":"https:\/\/bookhero.pro\/collections\/aysehan-julide-etem.oembed","provider":"Book Hero","version":"1.0","type":"link"}