{"title":"Andrew McAfee","description":"\u003cp\u003eAndrew McAfee explores the intersection of technology, business, and society with sharp insight and clarity. His works delve into how digital transformation, artificial intelligence, and platforms are reshaping the economy and organisational structures, providing readers with a forward-looking understanding of modern innovation.\u003c\/p\u003e\n\n\u003cp\u003eBlending rigorous analysis with accessible prose, McAfee’s books offer valuable perspectives for those interested in \u003cem\u003eScience \u0026amp; Nature\u003c\/em\u003e, \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e, and \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e. Whether examining climate change or the digital age, his writing encourages thoughtful engagement with the forces shaping our future.\u003c\/p\u003e","products":[{"product_id":"the-geek-way-by-andrew-mcafee-9781035026210","title":"The Geek Way","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eEconomist\u003c\/em\u003e Best Books of the Year\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFinancial Times\u003c\/em\u003e Business Book of the Month\u003c\/p\u003e\n\n\u003cp\u003e\u003cq\u003eA handbook for disruptors\u003c\/q\u003e - Eric Schmidt, former CEO of Google\u003c\/p\u003e\n\n\u003cp\u003eWe're living in a time of amazing technological innovation, but we're not paying enough attention to one of the most important innovations of all - one that's going to be a wellspring of progress for a long time to come.\u003c\/p\u003e\n\n\u003cp\u003eThis innovation is to the company itself - a new model is being pioneered by geeks who have instituted a radical new mindset that has shifted the paradigm entirely on what a business can - and should - be.\u003c\/p\u003e\n\n\u003cp\u003eThey do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would - through trial and error, egalitarianism, evidence, and stress-testing ideas in a group setting rather than relying on the boss's instincts. McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world.\u003c\/p\u003e\n\n\u003cp\u003eThe future will be 'geek'. By investigating contemporary research in psychology, economics, and behavioural sciences, as well as first-hand accounts from the 'geek' leaders of today, McAfee shows us how this new age will transform everything we think we know about how business is done, now and into the future.\u003c\/p\u003e\n\n\u003cp\u003e\u003cq\u003eThe most compelling analysis I've seen of what Silicon Valley has learned about building more effective organisations\u003c\/q\u003e - Adam Grant, host of TED podcast Re: Thinking and number one \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eThink Again\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eChosen for \u003cem\u003eEconomist\u003c\/em\u003e Best Books of the Year in 2023 and \u003cem\u003eFinancial Times\u003c\/em\u003e Book of the Month in November 2023.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":46193610948844,"sku":"9781035026210","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781035026210.jpg?v=1739839763"},{"product_id":"climate-change-the-insights-you-need-from-harvard-business-review-by-harvard-business-review-9781633699922","title":"Climate Change: The Insights You Need from Harvard Business Review","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eClimate change is threatening our world. How are you responding?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHeat waves, flooding, extreme storms, harsh winters—the effects of climate change are only getting worse. How can you ensure your organisation is taking the right steps to mitigate this threat, and what can you, as an individual, do to help? These articles by experts and researchers will help you understand how climate change is affecting the future of business. \u003cem\u003eClimate Change: The Insights You Need from Harvard Business Review\u003c\/em\u003e will prepare you to join in the current discussion, identify immediate and long-term risks for your company, and plan for the future.\u003c\/p\u003e\n\n\u003cp\u003eBusiness is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the \u003cem\u003eInsights You Need from Harvard Business Review\u003c\/em\u003e series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organisation needs to compete today, and collects the best research, interviews, and analysis to get it ready for tomorrow.\u003c\/p\u003e\n\n\u003cp\u003eYou can't afford to ignore how these issues will transform the landscape of business and society. \u003cem\u003eThe Insights You Need\u003c\/em\u003e series will help you grasp these critical ideas and prepare you and your company for the future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46854248857836,"sku":"9781633699922","price":58.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18246713482769.jpg?v=1759238780"},{"product_id":"machine-platform-crowd-by-andrew-mcafee-9780393356069","title":"Machine, Platform, Crowd","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eFrom the authors of the best-selling \u003ci\u003eThe Second Machine Age\u003c\/i\u003e, a leader’s guide to success in a rapidly changing economy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWe live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Second Machine Age\u003c\/i\u003e, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. \u003ci\u003eMachine, Platform, Crowd\u003c\/i\u003e outlines the opportunities and challenges inherent in the science fiction-worthy technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854647873772,"sku":"9780393356069","price":35.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/4f90dc8ae6a988b230bd89521d1c88d7.jpg?v=1759266888"},{"product_id":"machine-platform-crowd-by-andrew-mcafee-9780393254297","title":"Machine, Platform, Crowd","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWe live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.\u003c\/p\u003e\n\n\u003cp\u003eMIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives.\u003c\/p\u003e\n\n\u003cp\u003eIn the tradition of agenda-setting classics like Clay Christensen's \u003cem\u003eThe Innovator's Dilemma\u003c\/em\u003e, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, \u003cem\u003eMachine, Platform, Crowd\u003c\/em\u003e is essential reading.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854648266988,"sku":"9780393254297","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9370ed2d3f356b578d066fba1617aec3.jpg?v=1759266883"},{"product_id":"leading-digital-by-andrew-mcafee-9781625272478","title":"Leading Digital","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eLeading Digital\u003c\/i\u003e makes the provocative argument that the next imminent phase of digital technology adoption—driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices—will make everything that's happened so far look like a prelude.\u003c\/p\u003e\n\n\u003cp\u003eThe authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies—but there's still a whopping 94% of the business economy that needs to change. This book will show them how.\u003c\/p\u003e\n\n\u003cp\u003eCase studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46998349775084,"sku":"9781625272478","price":74.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18229643482766.jpg?v=1763215763"},{"product_id":"web3-the-insights-you-need-from-harvard-business-review-by-jeff-john-roberts-9781647824976","title":"Web3: The Insights You Need from Harvard Business Review","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWeb3 may be the next big disrupter in business. Don't be caught unprepared.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBlockchain and crypto aren't just for speculators anymore—they're the backbone of the rising decentralised internet. Web3 has the potential to rewrite the past decade's rules: monopolies may be shattered, the web could be remade, and an entirely new breed of products and services will likely emerge. Where does your business fit in? \u003cem\u003eWeb3: The Insights You Need from Harvard Business Review\u003c\/em\u003e will show you how today's most innovative organisations are choosing Web3, experimenting with their brands, evaluating their risks, and preparing to win in the newer, better internet age.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBusiness is changing. Will you adapt or be left behind?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eGet up to speed and deepen your understanding of the topics that are shaping your company's future with the \u003cstrong\u003e\u003cem\u003eInsights You Need from Harvard Business Review\u003c\/em\u003e\u003c\/strong\u003e series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organisation needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.\u003c\/p\u003e\n\n\u003cp\u003eYou can't afford to ignore how these issues will transform the landscape of business and society. \u003cem\u003eThe Insights You Need\u003c\/em\u003e series will help you grasp these critical ideas—and prepare you and your company for the future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47342028194028,"sku":"9781647824976","price":44.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19068303482774.jpg?v=1772194653"},{"product_id":"the-second-machine-age-by-andrew-mcafee-9780393239355","title":"The Second Machine Age","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn recent years, Google's autonomous cars have logged thousands of miles on American highways and IBM's Watson trounced the best human \u003cem\u003eJeopardy!\u003c\/em\u003e players. Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Second Machine Age\u003c\/em\u003e, MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.\u003c\/p\u003e\n\n\u003cp\u003eAmid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.\u003c\/p\u003e\n\n\u003cp\u003eA fundamentally optimistic book, \u003cem\u003eThe Second Machine Age\u003c\/em\u003e alters how we think about issues of technological, societal, and economic progress.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47600290824428,"sku":"9780393239355","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/5c806bcddf42facca4751c93dfce78ea.jpg?v=1778020638"},{"product_id":"the-second-machine-age-by-andrew-mcafee-9780393350647","title":"The Second Machine Age","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn recent years, Google's autonomous cars have logged thousands of miles on American highways and IBM's Watson trounced the best human \u003cem\u003eJeopardy!\u003c\/em\u003e players. Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Second Machine Age\u003c\/em\u003e MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realise immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.\u003c\/p\u003e\n\n\u003cp\u003eAmid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.\u003c\/p\u003e\n\n\u003cp\u003eA fundamentally optimistic book, \u003cem\u003eThe Second Machine Age\u003c\/em\u003e alters how we think about issues of technological, societal, and economic progress.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47600291315948,"sku":"9780393350647","price":52.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7a856e51e54b5c15d30555956417b5f3.jpg?v=1778020630"}],"url":"https:\/\/bookhero.pro\/collections\/andrew-mcafee.oembed","provider":"Book Hero","version":"1.0","type":"link"}