{"title":"Andrea Chen Lin","description":"\u003cp\u003eWelcome to our collection dedicated to Andrea Chen Lin, a distinguished author in the realm of Business \u0026amp; Entrepreneurship. Andrea Chen Lin's work is known for its cutting-edge insights and practical guidance, tailored for both budding entrepreneurs and seasoned business leaders.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection is \u003cem\u003eCustomer 360\u003c\/em\u003e. This book is a must-read for those looking to revolutionise their approach to customer engagement. Andrea Chen Lin delves into innovative strategies and techniques that help businesses gain a comprehensive understanding of their clientele, enhancing customer satisfaction and loyalty.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are aiming to start a new venture or amplify an existing business, the books in this collection offer invaluable knowledge and tools. Andrea Chen Lin's publications are crafted to not only educate but also inspire action and growth in today's dynamic business environment.\u003c\/p\u003e\n\n\u003cp\u003eExplore the world of business mastery with Andrea Chen Lin's insightful contributions, and equip yourself with the expertise needed to navigate the ever-evolving landscape of entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"customer-360-by-martin-kihn-9781394273614","title":"Customer 360","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBecome more competitive by developing a superior customer experience through data, AI, and trust—\u003c\/strong\u003e\u003cstrong\u003eand get your organisation ready for AI agents like Agentforce.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/em\u003e delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.\u003c\/p\u003e\n\n\u003cp\u003eTo demonstrate the influence and importance of these ideas, the book contains a multitude of real-world case studies from companies in a range of industries, with diverse business models, and at various stages of digital maturity. Readers will learn about:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUsing exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails.\u003c\/li\u003e\n    \u003cli\u003eGetting ready to utilise exciting emerging technologies such as AI agents and autonomous AI.\u003c\/li\u003e\n    \u003cli\u003eOrganising data around customers, prospects, and accounts—even if that data comes from many different sources in different formats.\u003c\/li\u003e\n    \u003cli\u003eMaking new technologies an extension of your existing data investments so that both work better.\u003c\/li\u003e\n    \u003cli\u003eChoosing a strategy and implementation plan to minimise time-to-value and ensure success by weighing build, buy, or partner options.\u003c\/li\u003e\n    \u003cli\u003eHandling internal stakeholders and managing change in a way that benefits the business.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor business leaders, executives, managers, and entrepreneurs, \u003cem\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/em\u003e is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854429704428,"sku":"9781394273614","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394273614.jpg?v=1759241190"}],"url":"https:\/\/bookhero.pro\/collections\/andrea-chen-lin.oembed","provider":"Book Hero","version":"1.0","type":"link"}