{"title":"Andi Baldwin","description":"\u003cp\u003eWelcome to the \u003cstrong\u003eAndi Baldwin\u003c\/strong\u003e collection, where business insights meet entrepreneurial innovation. Andi Baldwin is a distinguished author in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e, known for her ability to distil complex ideas into practical strategies that drive growth and innovation.\u003c\/p\u003e\n\n\u003cp\u003eIn her acclaimed work, \u003cem\u003eThe Growth Engine\u003c\/em\u003e, Andi guides readers through the intricacies of building sustainable business models that fuel success. Her expertise is invaluable for anyone looking to enhance their business acumen, whether you're an aspiring entrepreneur or a seasoned professional.\u003c\/p\u003e\n\n\u003cp\u003eAndi Baldwin's books are a beacon for those eager to hone their skills and expand their understanding of the ever-evolving business landscape. Dive into her work and discover the tools and strategies needed to propel your ventures forward.\u003c\/p\u003e","products":[{"product_id":"the-growth-engine-by-jacob-parks-9781394277872","title":"The Growth Engine","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eYour guide to business development maturation in the professional services sector\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Growth Engine\u003c\/em\u003e describes the main challenge professional services firms face as they grow and shows how to develop a scalable business development effort. It covers everything from CRM systems and metrics around utilisation, to service development and expansion, to account planning and cross-selling, to winning new clients, to team structure and roles, and to performance management.\u003c\/p\u003e\n\n\u003cp\u003eThis book is supported by extensive interviews with rainmakers in professional services firms, including marketing, law, consulting, financial advisory, and IT advisory companies. Interviewees include senior executives at McKinsey, Bain, BCG, Accenture, IBM, AWS, KPMG, Deloitte, Publicis, and Omnicom, as well as a number of Am Law 100 firms.\u003c\/p\u003e\n\n\u003cp\u003eSome of the concepts covered in this book include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eIdentifying buyers, niching services to create awareness and strengthen brand, and using talent to leverage consultants' time and amplify their reach.\u003c\/li\u003e\n    \u003cli\u003eDeveloping new services, aligning sales with marketing, and using tools, processes, and metrics to drive accountability and growth.\u003c\/li\u003e\n    \u003cli\u003eTraining talent, measuring and managing business development performance, and incentivising and compensating key roles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eThe Growth Engine\u003c\/em\u003e is an essential read for all founders, executives, chief growth officers, marketing leaders, and rainmakers in professional services seeking proven strategies to grow steadily, sustainably, and profitably.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46795227988204,"sku":"9781394277872","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11318363482684.jpg?v=1757027577"}],"url":"https:\/\/bookhero.pro\/collections\/andi-baldwin.oembed","provider":"Book Hero","version":"1.0","type":"link"}