{"title":"Ana Mourão","description":"\u003cp\u003e\u003cstrong\u003eAna Mourão\u003c\/strong\u003e offers insightful perspectives on the dynamic world of business and entrepreneurship. Her works delve into strategic marketing skills with clarity and practical wisdom, making complex concepts accessible for professionals seeking to enhance their competitive edge.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect focused guidance that blends theory with real-world application, emphasising innovative strategies and thoughtful decision-making. Ana Mourão’s books are essential for those committed to advancing their understanding of effective business growth and market positioning.\u003c\/p\u003e","products":[{"product_id":"strategic-marketing-skills-by-ana-mourao-9781398628878","title":"Strategic Marketing Skills","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop the strategic marketing skills that accelerate career growth and business impact.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Strategic Marketer's Toolkit\u003c\/em\u003e is a practical guide for mid-career marketing professionals ready to move from tactical execution to strategic influence. Written by \u003cstrong\u003eAna Mourão\u003c\/strong\u003e, it provides the frameworks and actionable tools needed to implement strategy, optimise decision-making, and build organisational credibility.\u003c\/p\u003e\n\n\u003cp\u003eBuilt around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate measurable business value. Drawing on real-world examples from companies including Stanley Black \u0026amp; Decker, Nestlé, Capital One, and Atlassian, it shows how to apply strategic principles that drive both professional and commercial advancement.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDevelop strategic thinking and communicate effectively with senior stakeholders\u003c\/li\u003e\n  \u003cli\u003eApply proven frameworks to align marketing with business strategy and KPIs\u003c\/li\u003e\n  \u003cli\u003eImplement systems for collaboration, influence, and decision-making across functions\u003c\/li\u003e\n  \u003cli\u003eOptimise measurement to demonstrate marketing's impact and credibility\u003c\/li\u003e\n  \u003cli\u003eBuild the confidence, clarity, and leadership mindset needed for long-term success\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eCombining insight, structure, and real-world application, \u003cem\u003eThe Strategic Marketer's Toolkit\u003c\/em\u003e equips ambitious professionals to step up, deliver results, and position themselves as trusted strategic leaders within their organisation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThemes include:\u003c\/strong\u003e marketing strategy, leadership development, stakeholder alignment, strategic communication, performance measurement, cross-functional collaboration.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67807676661996,"sku":"9781398628878","price":119.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398628878-strategic-marketing-skills-1.jpg?v=1792526651"}],"url":"https:\/\/bookhero.pro\/collections\/ana-mourao.oembed","provider":"Book Hero","version":"1.0","type":"link"}