{"title":"Allan Dib","description":"\u003cp\u003eWelcome to our collection featuring the works of \u003cem\u003eAllan Dib\u003c\/em\u003e, a remarkable author and entrepreneur renowned for his insightful guidance in the world of business and marketing. If you're eager to gain a competitive edge in today’s fast-paced market, Allan Dib’s books are essential resources to add to your reading list.\u003c\/p\u003e\n\n\u003cp\u003eBest known for his exceptional title, \u003cstrong\u003eThe 1-Page Marketing Plan\u003c\/strong\u003e, Allan Dib demystifies the complexities of marketing strategies, making them accessible and actionable for businesses of all sizes. This book offers a concise, yet comprehensive, approach to crafting an effective marketing plan, ideal for entrepreneurs who aspire to transform their marketing efforts with precision and creativity.\u003c\/p\u003e\n\n\u003cp\u003eIn addition to his widely acclaimed book, Allan Dib's work \u003cstrong\u003eLean Marketing\u003c\/strong\u003e explores efficient and cost-effective approaches to marketing, empowering business leaders and entrepreneurs to achieve remarkable results without unnecessary expenditure.\u003c\/p\u003e\n\n\u003cp\u003eExplore Allan Dib’s collection today, and unlock the secrets to strategic marketing success. Whether you're a seasoned entrepreneur or just starting out, these compelling reads provide invaluable insights and practical tools to enhance your business ventures.\u003c\/p\u003e","products":[{"product_id":"lean-marketing","title":"Lean Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eBigger Results with Less Marketing\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eYou keep being told to do more marketing—more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.\u003c\/p\u003e\n\n\u003cp\u003eThe lean movement has transformed manufacturing and is now revolutionising marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.\u003c\/p\u003e\n\n\u003cp\u003eIn this book, you'll discover:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhy many existing marketing techniques have stopped working and what to do instead.\u003c\/li\u003e\n    \u003cli\u003eThe exact tools and tactics you need to build a devastatingly effective marketing system.\u003c\/li\u003e\n    \u003cli\u003eHow to win with a simple, structured, and systemised approach rather than failing with random acts of marketing.\u003c\/li\u003e\n    \u003cli\u003eHow to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.\u003c\/li\u003e\n    \u003cli\u003eHow to create a strong product-market fit so that your target market intensely desires what you have to offer.\u003c\/li\u003e\n    \u003cli\u003eHow to do marketing you'll be proud of that works without hype, scams, or pressure.\u003c\/li\u003e\n    \u003cli\u003eHow to build a strong brand that creates goodwill and attracts ideal customers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eLean Marketing\u003c\/em\u003e is a follow-up to the international bestselling phenomenon, \u003cem\u003eThe 1-Page Marketing Plan\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eStop trying to outshout the other guy. Stop blunt-force conventional marketing tactics that annoy, interrupt, and repel. Stop wasting time with theoretical claptrap that doesn't work in the real world. Get immediate traction by implementing lean marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45719260561644,"sku":"9781774584873","price":31.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781774584873.jpg?v=1726121637"},{"product_id":"the-1-page-marketing-plan","title":"The 1-Page Marketing Plan","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe 1-Page Marketing Plan\u003c\/em\u003e by Allan Dib offers a transformative approach to creating a marketing strategy that is both effective and manageable. Instead of overwhelming business owners with complex, drawn-out planning processes, this book provides a simple, one-page template divided into nine key squares, each addressing a different aspect of marketing. Whether you are launching a startup or managing an established enterprise, Dib’s method promises to revamp your marketing efforts and set you on a path to rapid growth and increased profitability.\u003c\/p\u003e\n\n\u003cp\u003eIn this groundbreaking book, Allan Dib, a serial entrepreneur and acclaimed marketing expert, guides you through a straightforward, step-by-step system to craft a marketing plan that aligns perfectly with your business goals. Embracing his philosophy enables you to move away from ineffective, sporadic marketing activities and adopt a strategic, results-driven approach.\u003c\/p\u003e\n\n\u003cp\u003eInside \u003cem\u003eThe 1-Page Marketing Plan\u003c\/em\u003e, you will explore essential marketing principles tailored specifically for small to medium-sized businesses. These include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eEffective strategies for acquiring new customers, clients, or patients while maximizing profits from your existing customer base.\u003c\/li\u003e\n  \u003cli\u003eThe dangers of mimicking \"big business\" marketing tactics and insights into proven strategies that work for smaller enterprises.\u003c\/li\u003e\n  \u003cli\u003eTechniques for closing sales effortlessly without resorting to high-pressure tactics, thereby reversing the traditional sales dynamic and making prospective clients eager to buy from you.\u003c\/li\u003e\n  \u003cli\u003eA highly adaptable, one-page marketing plan template that simplifies the process and ensures comprehensive coverage of all critical marketing components.\u003c\/li\u003e\n  \u003cli\u003eCompetitive strategies to outmanoeuvre rivals and establish your business as the clear, logical choice in your market.\u003c\/li\u003e\n  \u003cli\u003eCost-effective marketing methods that deliver exceptional results even on a limited budget, leveraging the secrets of direct response marketing.\u003c\/li\u003e\n  \u003cli\u003eApproaches to command premium prices for your products or services while building strong customer loyalty and appreciation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEach section of the book is designed to fill in one of the nine squares on your one-page marketing plan, ultimately delivering a robust, actionable strategy customized to your specific business needs. Dib’s practical insights and real-world examples make it easy to follow along and implement the strategies immediately.\u003c\/p\u003e\n\n\u003cp\u003eEmbrace the power of a clear, concise, and actionable marketing strategy by diving into \u003cem\u003eThe 1-Page Marketing Plan\u003c\/em\u003e, and watch as your business propels to new heights of success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45719442817260,"sku":"9781989025017","price":31.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781989025017.jpg?v=1726126632"},{"product_id":"the-1-page-marketing-plan-by-allan-dib-9798893311402","title":"The 1-Page Marketing Plan","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eYour Entire Marketing Strategy on One Page\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003ci\u003eThe 1-Page Marketing Plan\u003c\/i\u003e\u003cspan\u003e, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWhether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn this groundbreaking new book you’ll discover:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to get new customers, clients or patients and how to make more profit from existing ones.\u003c\/li\u003e\n\u003cli\u003eWhy “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.\u003c\/li\u003e\n\u003cli\u003eHow to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.\u003c\/li\u003e\n\u003cli\u003eA simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.\u003c\/li\u003e\n\u003cli\u003eHow to annihilate competitors and make yourself the only logical choice.\u003c\/li\u003e\n\u003cli\u003eHow to get amazing results on a small budget using the secrets of direct response marketing.\u003c\/li\u003e\n\u003cli\u003eHow to charge high prices for your products and services and have customers actually thank you for it.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Simon \u0026 Schuster NZ","offers":[{"title":"Default Title","offer_id":46840738349292,"sku":"9798893311402","price":28.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/the-1-page-marketing-plan-9798893311402_xlg.jpg?v=1758694968"},{"product_id":"the-1-page-marketing-plan-by-allan-dib-9798893311020","title":"The 1-Page Marketing Plan","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTransform your business with the fully updated 2025 edition of \u003ci\u003eThe 1-Page Marketing Plan\u003c\/i\u003e, now featuring AI-powered marketing strategies, automation blueprints, and step-by-step implementation examples that show you exactly how to fill out each section of your plan—plus exclusive GPT resources to accelerate your results.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMaster the exact marketing system that's helped thousands of entrepreneurs scale their businesses, now enhanced with cutting-edge AI tools for lead generation, customer nurturing, and campaign optimisation—complete with real-world examples, actionable exercises, and game-changing templates in every chapter.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eYour Entire Marketing Strategy on One Page\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe 1-Page Marketing Plan\u003c\/i\u003e, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're just starting out or are an experienced entrepreneur, \u003ci\u003eThe 1-Page Marketing Plan\u003c\/i\u003e is the easiest and fastest way to create a marketing plan that will propel your business growth.\u003c\/p\u003e\n\n\u003cp\u003eIn this groundbreaking marketing framework you'll discover:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHow to get new customers, clients, or patients and how to make more profit from existing ones.\u003c\/li\u003e\n    \u003cli\u003eWhy \"big business\" style marketing could kill your business and strategies that actually work for small and medium-sized businesses.\u003c\/li\u003e\n    \u003cli\u003eHow to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.\u003c\/li\u003e\n    \u003cli\u003eA simple step-by-step process for creating your own personalised marketing plan that is literally one page. 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