{"title":"Alicia Menendez","description":"\u003cp\u003eAlicia Menendez is an accomplished author and recognised voice in the realms of business and entrepreneurship. Known for her insightful and nuanced perspectives, Menendez has crafted works that delve into the complexities of female empowerment in professional settings.\u003c\/p\u003e\n\n\u003cp\u003eHer well-known book, \u003cem\u003eThe Likeability Trap\u003c\/em\u003e, explores the delicate balance women often face in the workplace—navigating the expectations of being agreeable and competent. Menendez's writing encourages readers to recognise and challenge societal norms, empowering them to carve their own paths without compromising authenticity.\u003c\/p\u003e\n\n\u003cp\u003eThis collection is a valuable resource for anyone interested in personal development, gender dynamics, and the ever-evolving landscape of business leadership. Whether you're an aspiring entrepreneur or a seasoned professional, Alicia Menendez provides thought-provoking insights that are both educational and engaging.\u003c\/p\u003e","products":[{"product_id":"the-likeability-trap-by-alicia-menendez-9780062838766","title":"The Likeability Trap","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBe nice, but not too nice. Be successful, but not too successful. Just be likeable. Whatever that means.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWomen are stuck in an impossible bind. At work, strong women are criticised for being cold, and warm women are seen as pushovers. An award-winning journalist examines this fundamental paradox and empowers readers to let go of old rules and reimagine leadership rather than reinventing themselves.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eConsider that even competent women must appear likeable to successfully negotiate a salary, ask for a promotion, or take credit for a job well done—and that studies show these actions usually make them less likeable. And this minefield is doubly loaded when likeability intersects with race, ethnicity, sexual orientation, and parental status.\u003c\/p\u003e\n\n\u003cp\u003eRelying on extensive research and interviews, and carefully examined personal experience, \u003cem\u003eThe Likeability Trap\u003c\/em\u003e delivers an essential examination of the pressure put on women to be amiable at work, home, and in the public sphere, and explores the price women pay for internalising those demands. Rather than advising readers to make themselves likeable, Menendez empowers them to examine how they perceive themselves and others and explores how the concept of likeability is riddled with cultural biases. Our demands for likeability, she argues, hinder \u003cem\u003eeveryone’s\u003c\/em\u003e progress and power.\u003c\/p\u003e\n\n\u003cp\u003eInspiring, thoughtful and often funny, \u003cem\u003eThe Likeability Trap\u003c\/em\u003e proposes surprising, practical solutions for confronting the cultural patterns holding us back, encourages us to value unique talents and styles instead of muting them, and to remember that while likeability is part of the game, it will not break you.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":46555095302380,"sku":"9780062838766","price":41.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9591763482210.jpg?v=1750094924"}],"url":"https:\/\/bookhero.pro\/collections\/alicia-menendez.oembed","provider":"Book Hero","version":"1.0","type":"link"}