{"title":"Alexander Hiam","description":"\u003cp\u003eWelcome to the Alexander Hiam collection, a treasure trove of insightful and practical guides in the realm of Business \u0026amp; Entrepreneurship. Renowned for his ability to demystify complex concepts, Alexander Hiam is your go-to authority for mastering innovation, marketing, and strategic business practices. His books are crafted to empower both budding entrepreneurs and seasoned professionals alike, offering tools and strategies that are both actionable and easy to understand.\u003c\/p\u003e\n\n\u003cp\u003eWithin this collection, you'll discover titles such as \u003cem\u003eBusiness Innovation For Dummies\u003c\/em\u003e, where Hiam unpacks the essence of bringing fresh ideas to life in the business world. For those keen on mastering marketing skills, his works \u003cem\u003eMarketing For Dummies, UK Edition\u003c\/em\u003e and \u003cem\u003eMarketing for Dummies, WHS Travel Edition\u003c\/em\u003e deliver accessible insights tailored for different regions and contexts, ensuring that you've got marketing prowess at your fingertips no matter where you are.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're putting together a comprehensive marketing strategy or need a complete toolkit to guide your promotional efforts, \u003cem\u003eMarketing Kit for Dummies\u003c\/em\u003e stands ready as a valuable resource. Dive into Alexander Hiam's books to transform your business ventures with the expertise that only a seasoned professional can offer.\u003c\/p\u003e","products":[{"product_id":"business-innovation-for-dummies-by-alexander-hiam-9780470601747","title":"Business Innovation For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eDiscover how to access your creative power to boost your success in business\u003c\/b\u003e\n\n\u003cp\u003eSuccess in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBusiness Innovation For Dummies\u003c\/i\u003e gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAdvice on how to apply creativity to the workplace\u003c\/li\u003e\n    \u003cli\u003eIdeas for spicing up presentations\u003c\/li\u003e\n    \u003cli\u003eShows you how innovation leads to more productive business\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eBusiness Innovation For Dummies\u003c\/i\u003e is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854189383916,"sku":"9780470601747","price":41.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/14782023482355.jpg?v=1759236311"},{"product_id":"marketing-for-dummies-uk-edition-by-ruth-mortimer-9781119965169","title":"Marketing For Dummies, UK Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eSmart marketing techniques to get your business noticed.\u003c\/b\u003e\n\n\u003cp\u003ePlan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones.\u003c\/p\u003e\n\n\u003cp\u003eFrom choosing the right strategy and preparing a marketing plan to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing For Dummies, UK Edition\u003c\/em\u003e by Ruth Mortimer, Gregory Brooks, Craig Smith, and Alexander Hiam is your go-to resource for navigating the dynamic world of marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867545129196,"sku":"9781119965169","price":47.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20598753482586.jpg?v=1759711672"},{"product_id":"marketing-for-dummies-whs-travel-edition-by-ruth-mortimer-9781119974352","title":"Marketing for Dummies, Whs Travel Edition","description":"","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867545161964,"sku":"9781119974352","price":29.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20690583482586.jpg?v=1759711683"},{"product_id":"marketing-kit-for-dummies-by-alexander-hiam-9780470401156","title":"Marketing Kit for Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe forms, letters, and other tools included in \u003ci\u003eMarketing Kit for Dummies\u003c\/i\u003e, 3rd Edition, enable readers to start a successful marketing programme from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e CD-ROM\/DVD and other supplementary materials are not included as part of eBook file.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867545227500,"sku":"9780470401156","price":56.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/12776113482355.jpg?v=1759711700"}],"url":"https:\/\/bookhero.pro\/collections\/alexander-hiam.oembed","provider":"Book Hero","version":"1.0","type":"link"}