{"title":"Alex Hormozi","description":"\u003cp\u003eThe works of Alex Hormozi delve into the dynamics of business growth and strategic entrepreneurship. With a sharp focus on crafting compelling offers, optimising revenue models, and mastering lead generation, his books provide practical insights for ambitious professionals.\u003c\/p\u003e\n\n\u003cp\u003eBlending straightforward advice with motivational guidance, these titles bridge \u003cem\u003ebusiness acumen\u003c\/em\u003e and \u003cem\u003epersonal development\u003c\/em\u003e, offering readers tools to elevate both their ventures and mindset.\u003c\/p\u003e","products":[{"product_id":"100m-leads","title":"$100M Leads","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eYou can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell...\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many \u003cem\u003eleads\u003c\/em\u003e I was getting. The problem is - most business owners don't know how to get leads.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eI wrote this book to solve your \u003cem\u003eLEADS\u003c\/em\u003e problem.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eToday, our companies generate 20,000+ new leads per day across sixteen different industries. And they do it using the eight \"never-go-hungry\" playbooks inside. Once you see them, you can't unsee them. They're so powerful, they work without your permission. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eInside you will find...\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\u003cem\u003eThe easiest way to get another five customers tomorrow\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe hook-retain-reward system that transforms content into leads\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe 6-part ad framework that gets more people - especially strangers - to want what you sell\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe one question that immediately turns any stranger (no matter how cold) into a hot lead\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe 7 direct referral methods responsible for 30% of my sales\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe affiliate playbook that gets hundreds of other businesses to advertise your stuff for free\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe agency agreement that gets them to teach you their lead-getting secrets at no cost\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe how-to-get-people-off-the-streets-and-getting-you-leads in under 2 weeks framework\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003e...and everything else that got our companies boatloads of leads...fast.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAnd the best part is...you can use these playbooks to get more leads \u003c\/strong\u003e\u003cem\u003ewithin an hour\u003c\/em\u003e of reading this book. You just have to know where to look...and the first place is inside.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":45798944866540,"sku":"9781737475774","price":88.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781737475774_5e1f6d48-b55d-462a-898c-06b23a996e04.jpg?v=1754531869"},{"product_id":"100m-offers","title":"$100M Offers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003e$100M Offers\u003c\/em\u003e by Alex Hormozi is a transformative guide for entrepreneurs and business owners who aspire to revolutionise their approach to creating unbeatable offers. Without the need for complex marketing strategies or daunting advertising budgets, Hormozi provides a blueprint for skyrocketing your business revenue, regardless of your industry—be it service, e-commerce, software, or retail.\u003c\/p\u003e\n\n\u003cp\u003eThis book is not just another business manual; it is a compelling narrative of resilience and innovation. Hormozi shares his journey from struggling to give away services for free to building an empire worth millions. Readers will explore the pivotal moments that led to this remarkable turnaround and discover the $100M Offer method that enabled Hormozi to earn more in a year than the CEOs of major corporations combined—all before hitting thirty.\u003c\/p\u003e\n\n\u003cp\u003eWithin its pages, \u003cem\u003e$100M Offers\u003c\/em\u003e offers profound insights into the art of making offers so irresistible that potential clients find it foolish to refuse. This is achieved not through flashy advertising or gimmicks, but by employing a series of strategic techniques to maximise value, pricing, and urgency.\u003c\/p\u003e\n\n\u003cp\u003eHere’s what the book will equip you with:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHow To Charge a Lot More Than You Currently Are...\u003c\/strong\u003e\n        \u003cul\u003e\n            \u003cli\u003eThe Tiny Market Big Money Process: A method to hone in on niche markets brimming with financial potential.\u003c\/li\u003e\n            \u003cli\u003eThe \"Unfair\" Pricing Formula: Techniques to elevate your pricing 100-fold, resulting in increased conversions and customer approvals.\u003c\/li\u003e\n            \u003cli\u003eThe Value Flip: Strategies to ensure you are never compared on price alone again.\u003c\/li\u003e\n            \u003cli\u003eThe Virtuous Cycle of Price: A tool to leverage your product to attract top talent and outpace your competition through strategic spending.\u003c\/li\u003e\n        \u003c\/ul\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHow To Make Your Product So Good, Prospects Find A Way To Pay For It\u003c\/strong\u003e\n        \u003cul\u003e\n            \u003cli\u003eThe Unbeatable Value Equation: Crafting your product to deliver unparalleled worth, exceeding customer expectations.\u003c\/li\u003e\n            \u003cli\u003eThe Delivery Cube: Methods to reduce cost while enhancing product delivery efficacy.\u003c\/li\u003e\n            \u003cli\u003eThe Trim \u0026amp; Stack Hack: A never-before-shared tactic to maximise profits by optimising delivery methods, pivotal in achieving $17M profit on $28M revenue at age 28.\u003c\/li\u003e\n        \u003c\/ul\u003e\n    \u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHow To Enhance Your Offer So Much, Prospects Buy Without Hesitating\u003c\/strong\u003e\n        \u003cul\u003e\n            \u003cli\u003eThe Scarcity Stack: Employing authentic scarcity types to inspire immediate purchases.\u003c\/li\u003e\n            \u003cli\u003eThe \"Everyday\" Urgency Blueprint: Creating real time constraints to encourage instantaneous buying decisions.\u003c\/li\u003e\n            \u003cli\u003eUnbeatable Bonuses: Designing compelling bonuses that dissolve hesitation and drive customer conversion.\u003c\/li\u003e\n            \u003cli\u003eGod-mode Guarantees: Crafting guarantees so powerful they persuade even the most sceptical prospects. Includes exact wording for reinterpretation.\u003c\/li\u003e\n            \u003cli\u003eMagic Naming Formula: Attaining peak response and conversion rates with strategically chosen offer names, among many other tactics.\u003c\/li\u003e\n        \u003c\/ul\u003e\n    \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe methodologies outlined in this book are so straightforward and effective, they almost seem magical. Implementing even a single tactic from \u003cem\u003e$100M Offers\u003c\/em\u003e can transform how prospects interact with your business, leaving them keenly asking how they can proceed before you make the pitch. Experience the power of making million-dollar offers with Alex Hormozi's masterful guide.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":45798944964844,"sku":"9781737475743","price":87.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781737475743_af7f3347-447e-4a19-aeb8-2afd1766c1b2.jpg?v=1754532339"},{"product_id":"100m-money-models-by-alex-hormozi-9781963349689","title":"$100M Money Models","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eGuinness World Record: Fastest Selling Non-Fiction Book in History\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOVER 4,000,000 COPIES SOLD IN THE $100M SERIES!!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThis book will show you the art of getting more customers to spend more money faster.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you have a business, this book will help you make more from it.\u003c\/p\u003e\n\n\u003cp\u003eIf you don't have a business, this will help you start one.\u003c\/p\u003e\n\n\u003cp\u003eIf you have parents, this book will help you retire them.\u003c\/p\u003e\n\n\u003cp\u003eIf you have rivals, this book will help you beat them.\u003c\/p\u003e\n\n\u003cp\u003eIf you have monetary goals, this book will help you achieve them.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eA little more about the book if you want that...\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eA Money Model is a deliberate sequence of offers. It's what you offer, when you offer, and how you offer it to make as much money as you can as fast as you can. Ideally, to make enough money from one customer to get and service at least two more customers in less than thirty days. And it rarely looks clean, but I break \u003cem\u003e$100M Money Models\u003c\/em\u003e into three stages:\u003c\/p\u003e\n\n\u003cp\u003eStage I: Get Cash - Attraction Offers get more customers for less\u003c\/p\u003e\n\n\u003cp\u003eStage II: Get More Cash - Upsell \u0026amp; Downsell Offers make more money from them faster\u003c\/p\u003e\n\n\u003cp\u003eStage III: Get The Most Cash - Continuity Offers maximise their total money spent\u003c\/p\u003e\n\n\u003cp\u003eIn real life, it happens like this...\u003c\/p\u003e\n\n\u003cp\u003eFirst, I get customers reliably.\u003c\/p\u003e\n\n\u003cp\u003eThen, I make sure they pay for themselves reliably.\u003c\/p\u003e\n\n\u003cp\u003eThen, I make sure they pay for other customers reliably.\u003c\/p\u003e\n\n\u003cp\u003eThen, I start maximising each customer's long-term value.\u003c\/p\u003e\n\n\u003cp\u003eThen, I spend as many advertising dollars as I can to print as much money as possible.\u003c\/p\u003e\n\n\u003cp\u003eThis is my cookbook for making money.\u003c\/p\u003e\n\n\u003cp\u003eIt took me over a decade to learn all these tactics. It'll take you three hours. Use responsibly. Enjoy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIf you want to learn more and make more money for your business...then ADD TO CART, use its contents, and see for yourself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":46824037875948,"sku":"9781963349689","price":74.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/621163482887.jpg?v=1758059243"},{"product_id":"100m-leads-by-alex-hormozi-9781737475767","title":"$100M Leads","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eYou can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell...\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many \u003cem\u003eleads\u003c\/em\u003e I was getting. The problem is - most business owners don't know how to get leads.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eI wrote this book to solve your \u003cem\u003eLEADS\u003c\/em\u003e problem.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eToday, our companies generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight \"never-go-hungry\" playbooks inside. Once you see them, you can't unsee them. They're so powerful, they work without your permission.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eInside you will find...\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\u003cem\u003e...The easiest way to get another five customers tomorrow\u003c\/em\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cem\u003e...The hook-retain-reward system to transform content into leads\u003c\/em\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cem\u003e...The 6-part ad framework that gets more people - especially strangers - to want what you sell\u003c\/em\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cem\u003e...The one question that immediately turns any stranger (no matter how cold) into a hot lead\u003c\/em\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cem\u003e...The 7 direct referral methods responsible for 30% of my sales\u003c\/em\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cem\u003e...The affiliate playbook that gets hundreds of other businesses to advertise your stuff for free\u003c\/em\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cem\u003e...The agency agreement that gets them to teach you their lead-getting secrets at no cost\u003c\/em\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cem\u003e...The how-to-get-people-off-the-streets-and-getting-you-leads in under 2 weeks framework\u003c\/em\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cem\u003e...and everything else that got our companies boatloads of leads...fast.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAnd the best part is...you can use these playbooks to get more leads \u003c\/strong\u003e\u003cem\u003ewithin an hour\u003c\/em\u003e of reading this book. You just have to know where to look...and the first place is inside.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":47316503036140,"sku":"9781737475767","price":100.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16830933482806.jpg?v=1771381981"},{"product_id":"100m-money-models-by-alex-hormozi-9781737475781","title":"$100M Money Models","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eGuinness World Record: Fastest Selling Non-Fiction Book in History\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOVER 5,000,000 COPIES SOLD IN THE $100M SERIES!!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThis book will show you the art of getting more customers to spend more money faster.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you have a business, this book will help you make more from it. If you don't have a business, this will help you start one.\u003c\/p\u003e\n\n\u003cp\u003eIf you have parents, this book will help you retire them. If you have rivals, this book will help you beat them. If you have monetary goals, this book will help you achieve them.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eA little more about the book if you want that...\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eA Money Model is a deliberate sequence of offers. It's what you offer, when you offer, and how you offer it to make as much money as you can as fast as you can. Ideally, to make enough money from one customer to get and service at least two more customers in less than thirty days. And it rarely looks clean, but I break \u003cem\u003e$100M Money Models\u003c\/em\u003e into three stages:\u003c\/p\u003e\n\n\u003cp\u003eStage I: Get Cash - Attraction Offers get more customers for less.\u003c\/p\u003e\n\n\u003cp\u003eStage II: Get More Cash - Upsell \u0026amp; Downsell Offers make more money from them faster.\u003c\/p\u003e\n\n\u003cp\u003eStage III: Get The Most Cash - Continuity Offers maximise their total money spent.\u003c\/p\u003e\n\n\u003cp\u003eIn real life, it happens like this...\u003c\/p\u003e\n\n\u003cp\u003eFirst, I get customers reliably. Then, I make sure they pay for themselves reliably. Then, I make sure they pay for other customers reliably. Then, I start maximising each customer's long-term value. Then, I spend as many advertising dollars as I can to print as much money as possible.\u003c\/p\u003e\n\n\u003cp\u003eThis is my cookbook for making money.\u003c\/p\u003e\n\n\u003cp\u003eIt took me over a decade to learn all these tactics. It'll take you three hours. Use responsibly. Enjoy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIf you want to learn more and make more money for your business...then ADD TO CART, use its contents, and see for yourself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":47316503068908,"sku":"9781737475781","price":100.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16831073482806.jpg?v=1771381991"},{"product_id":"100m-offers-by-alex-hormozi-9781737475750","title":"$100M Offers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eOVER 300,000 COPIES SOLD!!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eNumber 1 Amazon BEST SELLER over the last 74 weeks!\u003c\/p\u003e\n\n\u003cp\u003eI took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo ... combined ... as a kid in my twenties ... using the \u003cem\u003e$100M Offers\u003c\/em\u003e method. It works. And it will work for you.\u003c\/p\u003e\n\n\u003cp\u003eNot that long ago though, my business had gotten so bad that I literally couldn't even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn't). I knew something had to change ... but what?\u003c\/p\u003e\n\n\u003cp\u003eOver the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, e-commerce, software, and brick \u0026amp; mortar.\u003c\/p\u003e\n\n\u003cp\u003eBut, unlike everyone else, we didn't have great funnels, great ads, or a wealthy niche. In fact, we didn't even send emails until we had crossed $50M in sales(!). Instead, we were able to do this one thing really well ... we created offers so good, people felt stupid saying no.\u003c\/p\u003e\n\n\u003cp\u003eHere's exactly what this book will show you how to do:\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow To Charge a Lot More Than You Currently Are...\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ea- The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cash\u003c\/p\u003e\n\n\u003cp\u003eb- The \"Unfair\" Pricing formula... how we 100x'd our pricing (and got more people to say yes ... for real)\u003c\/p\u003e\n\n\u003cp\u003ec- The Value Flip... so you never get price compared again (that's a promise)\u003c\/p\u003e\n\n\u003cp\u003ed- The Virtuous Cycle of Price... use it to outspend your competition (for good) while using your product to attract the best talent.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow To Make Your Product So Good, Prospects Find A Way To Pay For It\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ea- The Unbeatable Value Equation... to make what you sell worth more than your prospects have ever received\u003c\/p\u003e\n\n\u003cp\u003eb- The Delivery Cube... to make delivering your products and services cost less but provide more\u003c\/p\u003e\n\n\u003cp\u003ec- The Trim \u0026amp; Stack Hack... to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17M in profit on $28M in revenue in a year when I was 28 years old).\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow To Enhance Your Offer So Much, Prospects Buy Without Hesitating\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ea- The Scarcity Stack... how to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask\u003c\/p\u003e\n\n\u003cp\u003eb- The \"Everyday\" Urgency Blueprint... to get prospects to buy RIGHT NOW, using everyday life to create real, ethical time pressure\u003c\/p\u003e\n\n\u003cp\u003ec- Unbeatable Bonuses... and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish!\u003c\/p\u003e\n\n\u003cp\u003ed- God-mode Guarantees... so good they make anyone say yes (even people who would never normally consider buying). I'll show you how to stack and layer all 4 types of guarantees together. I even give you my 13 favourite guarantees word-for-word to swipe for yourself.\u003c\/p\u003e\n\n\u003cp\u003ee- Magic Naming Formula to get the absolute highest response rates and conversion rates from everything you do to get new clients and so much more...\u003c\/p\u003e\n\n\u003cp\u003eThe methods contained within this book are so simple, so instantaneous, and so effective, it's as if they work by magic. If you implement even one tactic in this book, you'll see the change in your prospects' demeanour. 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