{"title":"Alex Gekker","description":"\u003cp\u003eAlex Gekker’s works delve into the intricate relationship between geography and communication, examining how maps serve as powerful tools beyond mere navigation. Readers can expect insightful explorations that blend theory with practical analysis, enriching the understanding of maps as dynamic media.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for those drawn to \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, Gekker’s books offer scholarly perspectives that illuminate the cultural and technological dimensions of cartography. His writing invites readers to reconsider familiar materials through a critical and informative lens.\u003c\/p\u003e","products":[{"product_id":"maps-as-media-by-alex-gekker-9781509550135","title":"Maps as Media","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMaps have escaped from the confines of road atlases or decorative frames to being ubiquitous on our screens. Using a GPS while driving, looking for a shop on Google Maps, or tracking a food delivery – all involve some form of digital maps. Rather than depicting existing reality, maps are active agents in changing it, all the while making use of personalization algorithms, content curation and other techniques that are pervasive in digital media. In doing so, maps are reorienting our geography and further fracturing shared reality into individual spaces.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eMaps as Media\u003c\/i\u003e investigates digital maps as new media objects. Combining perspectives from media studies, critical cartography, and science and technology studies, the book examines the transformation of mapping from a specialized domain into a commonplace media practice. Alex Gekker argues that maps are reactive and reflective, fuelled by the ability of software to track, adapt and update. This naturalized state of digital maps allows them to become powerful tools for those wishing to exert power on their end-users. As a growing number of digital technologies integrate GPS and other spatial awareness into their core functionality, this book asks what happens when maps \u003ci\u003ebecome\u003c\/i\u003e media.\u003c\/p\u003e\n\n\u003cp\u003eOriginal and thought-provoking, this book will be of interest to students and scholars of Media and Communication Studies, Geography, and Science and Technology Studies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":67807642321132,"sku":"9781509550135","price":70.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/55a7ded0474b09136768c00a24e1f12b.jpg?v=1792622677"}],"url":"https:\/\/bookhero.pro\/collections\/alex-gekker.oembed","provider":"Book Hero","version":"1.0","type":"link"}