{"title":"Alan Smith","description":"\u003cp\u003e\u003cstrong\u003eAlan Smith\u003c\/strong\u003e is a renowned figure in the world of business strategy and innovation. With a sharp focus on transforming the ways businesses operate, Smith co-authors insightful and practical guides that cater to entrepreneurs and business leaders alike.\u003c\/p\u003e\n\n\u003cp\u003eThe collection of books by Alan Smith in our store includes pivotal titles like \u003cem\u003eBusiness Model You\u003c\/em\u003e, \u003cem\u003eThe Invincible Company\u003c\/em\u003e, and \u003cem\u003eValue Proposition Design\u003c\/em\u003e. Each book offers a unique perspective on modern business practices, making them essential reading for anyone looking to enhance their entrepreneurial skills.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're interested in reinventing your business model, designing enduring value propositions, or discovering strategies for invincibility in the marketplace, Alan Smith’s works provide comprehensive frameworks and tools to help you achieve these goals. Engagingly written with clear illustrations and actionable advice, these books serve as a valuable resource for business professionals seeking to innovate and thrive in today’s competitive landscape.\u003c\/p\u003e","products":[{"product_id":"value-proposition-design-by-alan-smith-9781118968055","title":"Value Proposition Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe authors of the international bestseller \u003cem\u003eBusiness Model Generation\u003c\/em\u003e explain how to create value propositions customers can't resist. \u003cem\u003eValue Proposition Design\u003c\/em\u003e helps you tackle the core challenge of every business: creating compelling products and services customers want to buy.\u003c\/p\u003e\n\n\u003cp\u003eThis highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, \u003cem\u003eBusiness Model Generation\u003c\/em\u003e, this sequel explains how to use the Value Proposition Canvas to design, test, create, and manage products and services customers actually want.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eValue Proposition Design\u003c\/em\u003e is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions that perfectly match customers' needs and desires.\u003c\/p\u003e\n\n\u003cp\u003eIn addition, the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download PDFs, checklists, and more.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eValue Proposition Design\u003c\/em\u003e is an essential companion to the Business Model Canvas from \u003cem\u003eBusiness Model Generation\u003c\/em\u003e, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. \u003cem\u003eValue Proposition Design\u003c\/em\u003e gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46833809424620,"sku":"9781118968055","price":70.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10627613482586.jpg?v=1758483212"},{"product_id":"business-model-you-by-alan-smith-9781119879640","title":"Business Model You","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eGLOBAL HIT\u003c\/b\u003e • \u003cb\u003eFinally, a book that shows you how to replace career uncertainty with career confidence, step-by-step.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eBefore they make important decisions, entrepreneurs, scientists, and other professionals maximise results and minimise risk by testing future scenarios using \u003ci\u003emodels\u003c\/i\u003e. Now you, too, can use models to test \u003ci\u003ecareer\u003c\/i\u003e decisions: with the single-page visual method that's already helping hundreds of thousands of professionals worldwide.\u003c\/p\u003e\n\n\u003cp\u003eCareers were complicated enough before explosive changes swept the world, igniting even greater complexity and triggering uncertainty—along with hidden opportunities. All of this compels professionals to reinvent how they work. But how?\u003c\/p\u003e\n\n\u003cp\u003eThe key is to draw a visual \"picture\" of your work—a \u003ci\u003emodel\u003c\/i\u003e—that quickly gives you an entirely new understanding of what your work means to employers, customers, colleagues—and \u003ci\u003eyou\u003c\/i\u003e. This model instantly triggers new insights and identifies next career moves you can make with confidence.\u003c\/p\u003e\n\n\u003cp\u003eReaders of the first edition of \u003ci\u003eBusiness Model You\u003c\/i\u003e will find this all-new, full-colour book deepens their understanding of the method with new tools and techniques including the \u003ci\u003eWork Model Canvas, Outward Focus, Third Objects, The Three Questions\u003c\/i\u003e, the \"\u003ci\u003ePassion\"\u003c\/i\u003e \u003ci\u003eMyth\u003c\/i\u003e, the \u003ci\u003eValuable Work Detector\u003c\/i\u003e, and \u003ci\u003eReasons to Choose You\u003c\/i\u003e. Examples covering 50 occupations in both commercial and not-for-profit sectors are featured, all alphabetically indexed at the front of the book.\u003c\/p\u003e\n\n\u003cp\u003eA global hit available in 20 languages, \u003ci\u003eBusiness Model You\u003c\/i\u003e pioneered the model-based approach to work reinvention that's been adopted for use by thousands of corporations, universities, and not-for-profit organisations worldwide. Want to replace career uncertainty with career confidence? Reinvent the most important model of all: Business Model \u003ci\u003eYou\u003c\/i\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854190530796,"sku":"9781119879640","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19743463482586.jpg?v=1759236462"},{"product_id":"the-invincible-company-by-alan-smith-9781119523963","title":"The Invincible Company","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe long-awaited follow-up to the international bestsellers, \u003ci\u003eBusiness Model Generation\u003c\/i\u003e and \u003ci\u003eValue Proposition Design\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAlex Osterwalder and Yves Pigneur’s \u003ci\u003eBusiness Model Canvas\u003c\/i\u003e changed the way the world creates and plans new business models. It has been used by corporations, startups, and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. \u003ci\u003eThe Invincible Company\u003c\/i\u003e explains what every organisation can learn from the business models of the world’s most exciting companies.\u003c\/p\u003e\n\n\u003cp\u003eThe book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models—and the ability to improve existing business models while consistently launching new ones.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Invincible Company\u003c\/i\u003e presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, \u003ci\u003eThe Invincible Company\u003c\/i\u003e explains how to constantly stay ahead of your competition.\u003c\/p\u003e\n\n\u003cp\u003eIn-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe Invincible Company:\u003c\/i\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps large and small companies build their growth strategy and manage their core simultaneously\u003c\/li\u003e\n\u003cli\u003eExplains the world's best modern and historic business models\u003c\/li\u003e\n\u003cli\u003eProvides tools to assess your business model, innovation readiness, and all of your innovation projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePresented in striking 4-colour, and packed with practical visuals and tools, \u003ci\u003eThe Invincible Company\u003c\/i\u003e is a must-have book for business leaders, entrepreneurs, and innovation professionals.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855009534188,"sku":"9781119523963","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119523963.jpg?v=1759260768"}],"url":"https:\/\/bookhero.pro\/collections\/alan-smith.oembed","provider":"Book Hero","version":"1.0","type":"link"}