{"title":"Alan Barker","description":"\u003cp\u003eAlan Barker’s books offer practical guidance for boosting communication skills and thriving in business. With clear advice on speaking confidently and writing persuasively, his work supports personal growth and professional success.\u003c\/p\u003e\n\n\u003cp\u003eBeyond self-help and entrepreneurship, Barker also explores imagination and storytelling in children’s literature, crafting charming tales that inspire young readers. His diverse range reflects a commitment to both developing skills and sparking creativity.\u003c\/p\u003e","products":[{"product_id":"the-complete-copywriter-by-alan-barker-9781398613539","title":"The Complete Copywriter","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eWriting good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eAs marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative AI, winning marketing communications must be increasingly nuanced, responsive and with a distinct human touch.\u003c\/p\u003e\n\n\u003cp\u003eFrom paid social to press releases, from landing pages to white papers and from internal communications to engaging with customers, the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Complete Copywriter\u003c\/em\u003e gives you all the tools you'll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft, from creativity and planning, to revision and execution. Learn how to exercise your creativity, be refreshingly adaptable with your words, generate ideas, maintain reader attention, hone your empathy and bring words to life, so that you deliver copy that works. Every time.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854920208620,"sku":"9781398613539","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398613539.jpg?v=1759259367"},{"product_id":"how-to-improve-your-communication-skills-by-alan-barker-9781398621121","title":"How to Improve Your Communication Skills","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBetter communication skills will have a direct impact on your career development. \u003cem\u003eImprove Your Communication Skills\u003c\/em\u003e is your practical guide to effective communication in business.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis fully updated 7th edition now features a handy self-assessment tool to help you profile your own preferred communication style, even more practical exercises, useful checklists and top tips, as well as content on influencing others and managing difficult conversations. This book provides vital guidance on improving your conversations, building rapport, giving effective presentations, writing excellent reports and networking successfully. With the help of \u003cstrong\u003e\u003cem\u003eImprove Your Communication Skills\u003c\/em\u003e\u003c\/strong\u003e, you will be able to get your message across—every time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Creating Success series of books...\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUnlock vital skills, power up your performance and get ahead with the bestselling \u003cstrong\u003e\u003cem\u003eCreating Success\u003c\/em\u003e\u003c\/strong\u003e series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46868694892780,"sku":"9781398621121","price":33.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/0ad3ca7d43101bea1455235eba5ebe19.jpg?v=1759789029"},{"product_id":"the-shepherd-who-couldnt-sing-by-alan-barker-9780281076741","title":"The Shepherd Who Couldn't Sing","description":"\u003cp\u003eJake the boy shepherd lacks the X-factor! He's not afraid of dark shadows, strange noises or wild animals. The only thing that frightens Jake is singing - that is until an unexpected meeting with an angel choir helps him to discover his voice ... and the infant Christ! A delightful re-telling of the Christmas story for children aged 4-6.\u003c\/p\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46996486521068,"sku":"9780281076741","price":17.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780281076741.jpg?v=1763128414"},{"product_id":"speak-up-stand-out-by-alan-barker-9781398626331","title":"Speak Up, Stand Out","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIf you're new to the workforce, it can be difficult to know how and when to express yourself in conversation.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBeing in a professional situation for the first time can be an intimidating experience, and yet you'll be keen to make your points and share your perspectives and ideas. \u003cem\u003e\u003cstrong\u003eSpeak Up, Stand Out\u003c\/strong\u003e\u003c\/em\u003e shows you how to do exactly this. It considers the anatomy of a voice, the different modes of influence, thinking on the spot and how to speak up in meetings. There is also an extended consideration of the different components of making a presentation (managing yourself, managing the material, and managing the audience).\u003c\/p\u003e\n\n\u003cp\u003eIf you've just started your career, gaining the confidence to express yourself with clarity and gravitas will be one of your keys to success; this book shows you how.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eYou don't have to have it all figured out. \u003cstrong\u003eWork in Progress\u003c\/strong\u003e is a series for anyone building confidence at work, whether you're stepping into a new role, switching paths or figuring things out as you go. These books help you build essential skills like speaking up, navigating setbacks and working with mentors, all without the pressure. Straightforward and practical, they make sense of the things no one teaches you, like what \"professional\" actually looks like. No jargon. Just real advice to help you grow with confidence, at your own pace. Because learning how to work is part of the job.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47650582135020,"sku":"9781398626331","price":30.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398626331-speak-up-stand-out.jpg?v=1779328064"},{"product_id":"how-to-improve-your-communication-skills-by-alan-barker-9781398621145","title":"How to Improve Your Communication Skills","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBetter communication skills will have a direct impact on your career development. \u003cem\u003eImprove Your Communication Skills\u003c\/em\u003e is your practical guide to effective communication in business.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis fully updated 7th edition now features a handy self-assessment tool to help you profile your own preferred communication style. It includes even more practical exercises, useful checklists, and top tips, as well as content on influencing others and managing difficult conversations. This book provides vital guidance on improving your conversations, building rapport, giving effective presentations, writing excellent reports, and networking successfully.\u003c\/p\u003e\n\n\u003cp\u003eWith the help of \u003cem\u003eImprove Your Communication Skills\u003c\/em\u003e, you will be able to get your message across—every time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe Creating Success series of books...\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eUnlock vital skills, power up your performance, and get ahead with the bestselling \u003cem\u003eCreating Success\u003c\/em\u003e series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. 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