{"title":"Ajay Patel","description":"\u003cp\u003eAjay Patel offers insightful explorations into the dynamics of modern business, blending practical strategies with deep analysis. His work, including titles like \u003cem\u003eThe Pursuit of High-Stakes Business\u003c\/em\u003e, appeals to readers seeking to understand the complexities of entrepreneurship and corporate growth.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on strategic thinking, Patel's writing invites reflection on the core principles that drive success. \u003cstrong\u003eThe Soul of Strategy\u003c\/strong\u003e exemplifies his ability to merge business acumen with thoughtful perspectives, making his books valuable for aspiring leaders and seasoned professionals alike.\u003c\/p\u003e","products":[{"product_id":"the-soul-of-strategy-by-elizabeth-stillman-9781394279937","title":"The Soul of Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eA powerful and original new take on business strategy—with the customer at the centre of it—designed to generate enduring competitive advantage\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhen setting strategy, organisations typically spend too much time thinking about the competition and resources within the firm and not enough time on the customer—the soul of any organisation. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Soul of Strategy\u003c\/i\u003e, two veteran strategists and academics deliver a straightforward new approach to business strategy—one that builds and expands on the classic work of Peter Drucker—recognising the inescapable reality, faced by every organisation, that a firm's primary job is to create and keep customers.\u003c\/p\u003e\n\n\u003cp\u003eThe book offers a comprehensive customer-centric strategy framework, a set of fresh perspectives and tools, and step-by-step guides to implementing the leadership styles, governance structures, and technology that companies require to outcompete their rivals in attracting and retaining customers. The book brings to life these key principles by using case studies and examples of organisations in a variety of industries. You'll find:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eA clear description of the concept of customer centricity and its value to the organisation.\u003c\/li\u003e\n    \u003cli\u003eA new consumer behaviour framework that will enable you to ask the right questions to elicit unique, actionable customer insights.\u003c\/li\u003e\n    \u003cli\u003eA “Customer Choice Cascade” that details how to select, prioritise, and deliver value for both customers and the firm.\u003c\/li\u003e\n    \u003cli\u003eA balanced perspective on how to both find sources of innovation and systematically abandon activities, products, structures and systems that no longer add value to customers.\u003c\/li\u003e\n    \u003cli\u003eThe key role that customer insight data play in setting customer-centred strategy.\u003c\/li\u003e\n    \u003cli\u003eExpansions on Drucker's proven strategic insights and ideas that go beyond well-worn frameworks like Porter's Five Forces.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for managers, executives, board members, and other business leaders, \u003ci\u003eThe Soul of Strategy\u003c\/i\u003e is also a can't-miss resource for strategy consultants and advisors and anyone else interested in effective new ways of thinking about difficult and long-standing strategic problems.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46871576314092,"sku":"9781394279937","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11339013482684.jpg?v=1759884508"},{"product_id":"the-pursuit-of-high-stakes-business-by-ajay-patel-9781394402496","title":"The Pursuit of High-Stakes Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn up-to-date and expert strategy guide for winning high-value competitive programs\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Pursuit of High-Stakes Business: The Competitive Discipline Behind Proposals That Win,\u003c\/em\u003e three members of the senior leadership team at SMA, Inc. – the leading advisor for companies seeking large contracts in the defence, aerospace, and B2B sectors – deliver a detailed strategy guide for organisations engaged in the unforgiving, high-stakes process of winning large-scale competitive programs. The authors provide a revolutionary new manual for succeeding in these competitions, one that eschews the usual sales narrative and relies instead on a granular application of systems engineering, agile execution, and strategy-informed storytelling.\u003c\/p\u003e\n\n\u003cp\u003eThe book is a masterclass and practical toolkit for architecting strategies that create credible advantages and align technical, cost, and schedule strategies with integrated program architecture. You’ll learn to avoid common pitfalls that torpedo promising initiatives and embrace techniques that are consistently successful in the face of ferocious competition.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eInside the book:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA deeply informed, step-by-step manual based on SMA’s Program Lifecycle Body of Knowledge\u003c\/li\u003e\n  \u003cli\u003eA collection of real-world case studies and the practical lessons you can draw from each of them\u003c\/li\u003e\n  \u003cli\u003eSpecific strategies to prepare for the next RFP before you receive it\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for executives, capture leaders, and proposal professionals, \u003cem\u003eThe Pursuit of High-Stakes Business\u003c\/em\u003e is a must-have walkthrough for everyone involved in pursuing high-value, competitive contracts in an increasingly crowded market.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48038566559980,"sku":"9781394402496","price":104.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/192edcc2cddaf70d23836b9d6fc7ad0e.jpg?v=1787726304"}],"url":"https:\/\/bookhero.pro\/collections\/ajay-patel.oembed","provider":"Book Hero","version":"1.0","type":"link"}