{"title":"Adam Morgan","description":"\u003cp\u003eWelcome to the Adam Morgan collection, where the realms of business innovation and personal insight converge. Adam Morgan is a renowned author known for his thought-provoking works that blend compelling storytelling with actionable insights. Whether you are an ambitious entrepreneur, a business leader, or a curious reader wanting to delve into the world of transformative ideas, Morgan’s books provide valuable perspectives.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA Beautiful Constraint\u003c\/em\u003e is a must-read for anyone looking to turn limitations into opportunities for breakthrough innovation. Through engaging narratives, this book shows how constraints can foster creativity and lead to exceptional outcomes. Meanwhile, \u003cem\u003eEating the Big Fish\u003c\/em\u003e presents a fascinating exploration of how challenger brands can successfully compete against industry giants. With practical strategies and inspiring case studies, it’s a powerful guide for businesses aiming to disrupt the status quo.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Pirate Inside\u003c\/em\u003e, Morgan delves into the subversive minds of companies that thrive by challenging conventional wisdom, offering a manifesto for businesses looking to instigate their own successful revolutions. For those with an interest in more personal and biographical storytelling, \u003cem\u003eA Danger to the Minds of Young Girls\u003c\/em\u003e offers a different flavour, providing an insightful foray into the intricate dynamics influencing young minds today.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're navigating the world of Business \u0026amp; Entrepreneurship or seeking an inspiring Biography \u0026amp; Memoir, Adam Morgan’s books offer a blend of research, insight, and narrative that captivate and educate. Dive into this collection and discover the thought leadership of Adam Morgan.\u003c\/p\u003e","products":[{"product_id":"a-beautiful-constraint-by-adam-morgan-9781118899014","title":"A Beautiful Constraint","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn inspiring yet practical guide for transforming limitations into opportunities\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eA Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now\u003c\/i\u003e is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organisation's fortunes.\u003c\/p\u003e\n\n\u003cp\u003eThe ideas in the book are based on the authors' extensive work as business consultants and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, \u003ci\u003eA Beautiful Constraint\u003c\/i\u003e will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint.\u003c\/p\u003e\n\n\u003cp\u003eThe book takes the reader on a journey through the mindset, method, and motivation required to move from the initial \"victim\" stage into the transformation stage. It challenges us to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eExamine how we've become path dependent—stuck with routines that blind us from seeing opportunity along new paths.\u003c\/li\u003e\n    \u003cli\u003eAsk Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our process.\u003c\/li\u003e\n    \u003cli\u003eAdopt a Can If mentality to answer these questions—focused on \"how,\" not \"if.\"\u003c\/li\u003e\n    \u003cli\u003eAccess the abundance to be found all around us to help transform constraints.\u003c\/li\u003e\n    \u003cli\u003eActivate the high-octane mix of emotions necessary to fuel the tenacity required for success.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWe live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses, and planet, in the future. \u003ci\u003eA Beautiful Constraint\u003c\/i\u003e calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46853910954220,"sku":"9781118899014","price":66.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9937203482586.jpg?v=1759225139"},{"product_id":"eating-the-big-fish-by-adam-morgan-9780470238271","title":"Eating the Big Fish","description":"\u003cdiv class=\"book-description\"\u003e\n\u003ci\u003eEating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded\u003c\/i\u003e\n\n\u003cp\u003eThe second edition of the international bestseller, now revised and updated for 2009, arrives just in time for the business challenges ahead.\u003c\/p\u003e\n\n\u003cp\u003eIt contains over 25 new interviews and case histories, features two completely new chapters, introduces a new typology of 12 different kinds of Challengers, and includes extensive updates of the main chapters.\u003c\/p\u003e\n\n\u003cp\u003eThe book provides a range of new exercises, supplies weblinks to view interviews online, and offers supplementary downloadable information.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854465683692,"sku":"9780470238271","price":68.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9835bfee62bfde01a0b93565f410dc92.jpg?v=1759269791"},{"product_id":"the-pirate-inside-by-adam-morgan-9780470860823","title":"The Pirate Inside","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMost marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. \u003cem\u003eThe Pirate Inside\u003c\/em\u003e is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way.\u003c\/p\u003e\n\n\u003cp\u003eChallenger Brands don't rely on CEOs or founders, but on the people within the organisation whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust.\u003c\/p\u003e\n\n\u003cp\u003eIn line with this thinking, \u003cem\u003eThe Pirate Inside\u003c\/em\u003e forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855162003692,"sku":"9780470860823","price":61.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/b4e21a22bd5a702a7e87d45c588e5cca.jpg?v=1759279651"},{"product_id":"a-danger-to-the-minds-of-young-girls-by-adam-morgan-9781668053645","title":"A Danger to the Minds of Young Girls","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003e“Wholly transportive and spellbinding.” —Ling Ma, bestselling author of \u003ci\u003eSeverance\u003c\/i\u003e and \u003ci\u003eBliss Montage\u003c\/i\u003e\u003c\/b\u003e\n\n\u003cb\u003e“Exquisitely researched, deeply felt, and poignant. This one belongs on your shelf.” —Sarah Rose Etter, author of \u003ci\u003eRipe\u003c\/i\u003e\u003c\/b\u003e\n\n\u003cb\u003e“A fascinating account of a remarkable woman dangerously ahead of her time.” —Kevin Kwan, bestselling author of \u003ci\u003eCrazy Rich Asians\u003c\/i\u003e\u003c\/b\u003e\n\n\u003cp\u003eThe life and times of literary pioneer and queer icon Margaret C. Anderson, who risked everything to be the first to publish James Joyce’s \u003ci\u003eUlysses\u003c\/i\u003e in America. Perfect for fans of \u003ci\u003eThe Editor\u003c\/i\u003e, \u003ci\u003eFlapper\u003c\/i\u003e, and \u003ci\u003eNasty Women\u003c\/i\u003e.\u003c\/p\u003e\n\n\u003cp\u003eAlready under fire for publishing the literary avant-garde into a world not ready for it, Margaret C. Anderson’s cutting-edge magazine \u003ci\u003eThe Little Review\u003c\/i\u003e was a bastion of progressive politics and boundary-pushing writing from then-unknowns like T.S. Eliot, Ezra Pound, William Butler Yeats, and Djuna Barnes. As its publisher, Anderson was a target. From Chicago to New York and Paris, this fearless agitator helmed a woman-led publication that pushed American culture forward and challenged the sensibilities of early 20th century Americans dismayed by its salacious writing and advocacy for supposed extremism like women’s suffrage, access to birth control, and LGBTQ rights.\u003c\/p\u003e\n\n\u003cp\u003eBut then it went too far. In 1921, Anderson found herself on trial and labeled “a danger to the minds of young girls” by a government seeking to shut her down. Guilty of having serialized James Joyce’s masterpiece \u003ci\u003eUlysses\u003c\/i\u003e in her magazine, Anderson was now not just a publisher but also a scapegoat for regressives seeking to impose their will on a world on the brink of modernization.\u003c\/p\u003e\n\n\u003cp\u003eAuthor, journalist, and literary critic Adam Morgan brings Anderson and her journal to life anew in \u003ci\u003eA Danger to the Minds of Young Girls\u003c\/i\u003e, capturing a moment of cultural acceleration and backlash all too familiar today while shining light on an unsung heroine of American arts and letters. Bringing a fresh eye to a woman and a movement misunderstood in their time, this biography highlights a feminist counterculture that audaciously pushed for more during a time of extreme social conservatism and changed the face of American literature and culture forever.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":47288339431660,"sku":"9781668053645","price":59.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9354f91c1400144661c3c162dc30ee37.jpg?v=1770634713"}],"url":"https:\/\/bookhero.pro\/collections\/adam-morgan.oembed","provider":"Book Hero","version":"1.0","type":"link"}