{"title":"Adam Aleksic","description":"\u003cp\u003eAdam Aleksic crafts thought-provoking works that delve into the intricate relationship between language, technology, and human experience. His writing appeals to readers with a keen interest in science and the evolving ways we communicate in a digital age.\u003c\/p\u003e\n\n\u003cp\u003eExpect a blend of insightful exploration and imaginative storytelling that challenges conventional understandings of nature and knowledge, making Aleksic’s work a compelling read for those fascinated by the frontiers of science and language.\u003c\/p\u003e","products":[{"product_id":"algospeak-by-adam-aleksic-9781529949155","title":"Algospeak","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Etymologicon\u003c\/em\u003e for the social media generation—from the @etymologynerd of Instagram and TikTok (aka Adam Aleksic), comes a deep dive into how algorithms, social media, and the internet are changing the way we communicate and think.\u003c\/p\u003e\n\n\u003cp\u003e\"Incisive and funny, this is a page-turner from start to finish. \u003cem\u003eAlgospeak\u003c\/em\u003e is a must-read for anyone seeking to understand how we communicate today.\" - Taylor Lorenz, author of \u003cem\u003eExtremely Online\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"A glorious romp through the myriad of ways video-powered social media is changing how we speak.\" - Sophia Smith Galer, journalist and author\u003c\/p\u003e\n\n\u003cp\u003e\"\u003cem\u003eAlgospeak\u003c\/em\u003e takes our understanding of online communication to a new level.\" - David Crystal, author of \u003cem\u003eHow Language Works\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Your chance to decode the linguistic mysteries of TikTok with one of the internet's most astute linguistic creators.\" - Sarah Ogilvie, author of \u003cem\u003eThe Dictionary People\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Packed with fascinating facts, of-the-moment observations, and a sparkling voice, \u003cem\u003eAlgospeak\u003c\/em\u003e is a gift to any word nerd.\" - Amanda Montell, author of \u003cem\u003eThe Age of Magical Overthinking\u003c\/em\u003e and \u003cem\u003eCultish\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eFrom the rise of leetspeak and words such as \"unalive\" to the trend of adding \"-core\" to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We're entering an entirely new era of etymology, heralded by the invisible forces driving social media algorithms. With over 7 billion internet users uploading over 2.5 quintillion bytes of media every day, the sheer volume of potential new words is astounding.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eAlgospeak\u003c\/em\u003e, online etymologist Adam Aleksic shines a light on the roots of words that we don't realise have come from unexpected places— from incel culture, from the innovation of users trying to get around content moderation algorithms, from the marketing speak that has invaded our personal lives. New slang emerges and goes viral overnight. Accents are shaped or erased on YouTube. Grammatical rules, loopholes, and patterns surface and transform our interactions, social norms, and habits.\u003c\/p\u003e\n\n\u003cp\u003eAn energetic, astonishing journey into language and the internet, \u003cem\u003eAlgospeak\u003c\/em\u003e reveals the bigger social story of how language shapes us, just as much as we shape it.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46545108795628,"sku":"9781529949155","price":25.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781529949155.jpg?v=1749794175"},{"product_id":"algospeak-by-adam-aleksic-9781529949162","title":"Algospeak","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThe Etymologicon\u003c\/em\u003e for the social media generation: from the @etymologynerd of Instagram and TikTok (aka Adam Aleksic), comes a deep dive into how algorithms, social media, and the internet are changing the way we communicate and think.\u003c\/p\u003e\n\n\u003cp\u003eA WATERSTONES BEST BOOK OF 2025 \u0026amp; NEW STATESMAN BOOK OF THE YEAR 2025\u003c\/p\u003e\n\n\u003cp\u003eAn incredible deep dive into how algorithms, social media, and the internet are changing the way we communicate and think, from linguist and content creator Adam Aleksic (aka the @etymologynerd).\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'No cap - this bruh slaps and slays.'\u003c\/em\u003e - ADAM GRANT, author of \u003cem\u003eThink Again\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eAre we cooked?\u003c\/p\u003e\n\n\u003cp\u003eThe internet has ushered in an unprecedented linguistic upheaval. New slang emerges and goes viral overnight. Accents are shaped or erased on YouTube. Grammatical rules, loopholes, and patterns surface and transform our interactions, social norms, and habits. And with over 7 billion internet users, the sheer volume of potential new words is astounding.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eAlgospeak\u003c\/em\u003e, online etymologist Adam Aleksic embarks on an energetic, astonishing journey into language and the internet; revealing the bigger social story of how language shapes us, just as much as we shape it.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePRAISE FOR \u003cem\u003eALGOSPEAK\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'A must read for anyone seeking to understand how we communicate today.'\u003c\/em\u003e - TAYLOR LORENZ, author of \u003cem\u003eExtremely Online\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'A gift to any word nerd.'\u003c\/em\u003e - AMANDA MONTELL, author of \u003cem\u003eThe Age of Magical Overthinking\u003c\/em\u003e and \u003cem\u003eCultish\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47976646607084,"sku":"9781529949162","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781529949162-algospeak.jpg?v=1784693932"}],"url":"https:\/\/bookhero.pro\/collections\/adam-aleksic.oembed","provider":"Book Hero","version":"1.0","type":"link"}