{"title":"10 Books For The Practical Mind","description":"","products":[{"product_id":"surely-youre-joking-mr-feynman","title":"Surely You're Joking Mr Feynman","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eSurely You're Joking Mr Feynman\u003c\/em\u003e is a delightful collection of anecdotes and mind-bending adventures of the Nobel Prize-winning physicist Richard P. Feynman. This book offers readers an intimate glimpse into the life of a man whose curiosity knew no bounds. Over the course of these anecdotes, Feynman takes us through his childhood, his education at MIT and Princeton, and his groundbreaking work in quantum mechanics. But beyond his professional achievements, what stands out most in this memoir is Feynman's boundless zest for life and his insatiable curiosity.\u003c\/p\u003e\n\n\u003cp\u003eWhether he's cracking safes, playing bongo drums in a ballet, or painting a naked female toreador, Feynman approaches all his pursuits with a unique blend of humour, creativity, and sheer joy. His adventures are filled with practical jokes, moments of serendipity, and an unwavering sense of wonder about the world. The book is a testament to how Feynman's playful personality and exceptional intellect intersect to create stories that are both entertaining and deeply inspiring.\u003c\/p\u003e\n\n\u003cp\u003eBased on tapes recorded by his close friend Ralph Leighton, the stories in \u003cem\u003eSurely You're Joking Mr Feynman\u003c\/em\u003e remain largely unchanged from their spoken form, preserving Feynman's distinctive voice and engaging narrative style. They reveal a side of the physicist that most people never saw – an artist, a joker, and a puzzle-solver who never took himself too seriously, whether he was solving the mystery of liquid helium, explaining the intricacies of physics to Albert Einstein, or being misjudged by a US Army psychiatrist.\u003c\/p\u003e\n\n\u003cp\u003eRichard Feynman's talent for making complex ideas accessible shines through every page, as he invites readers to see the world through his irreverent and curious eyes. His humility and genuine love of learning are inspiring, reminding us all to approach life with an open mind and a sense of humour. This book is not just for science enthusiasts but for anyone looking for a heartfelt and humorous account of a truly remarkable man.\u003c\/p\u003e\n\n\u003cp\u003eWinner of the Nobel Prize for Physics in 1965, Feynman's legacy extends far beyond his scientific contributions. His life's adventures, as chronicled in this book, continue to inspire generations to explore, question, and above all, enjoy the process of discovery.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House Distribution","offers":[{"title":"Default Title","offer_id":45658064879852,"sku":"9780099173311","price":20.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780099173311.jpg?v=1724848853"},{"product_id":"exactly","title":"Exactly","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eShortlisted for the Royal Society Science Book Prize 2018, \u003cem\u003eExactly\u003c\/em\u003e by bestselling author Simon Winchester offers an engrossing historical narrative that delves into the extraordinary achievements of the pioneering engineers and scientists who revolutionised our world through the development of precision machinery. With his trademark eloquence and keen insight, Winchester traces the origins and evolution of precision, from its nascent stages in the Industrial Age to its paramount role in contemporary society.\u003c\/p\u003e\n\n\u003cp\u003eThe story begins in Britain, where the Industrial Revolution's seismic shifts gave rise to trailblazing figures like John ‘Iron-Mad’ Wilkinson, Henry Maudslay, Joseph Bramah, Jesse Ramsden, and Joseph Whitworth. These inventors and their meticulous work laid the groundwork for modern manufacturing processes. Moving across the Atlantic, Winchester examines how figures such as Thomas Jefferson helped transfer these innovations to the United States, spurring a new era of mass production epitomised by Henry Ford’s assembly lines and Henry Royce’s meticulous craftsmanship behind Rolls-Royce automobiles.\u003c\/p\u003e\n\n\u003cp\u003eThe narrative doesn’t stop at the borders of the United Kingdom and the United States. It extends to global advancements, highlighting the revolutionary contributions of Japan’s Seiko in precision timekeeping and Germany’s Leica in optics, ultimately steering towards today's cutting-edge technological developments that span Europe, Asia, and North America.\u003c\/p\u003e\n\n\u003cp\u003eWinchester's exploration is not just about the evolution of mechanical ingenuity; it is an investigation into the very essence of precision—its fundamental importance and the instruments we use to measure it. He introduces readers to the unsung heroes who have perfected the art of precision and ponders its broader implications. Why is exactness held in such high esteem? Are we sacrificing the appreciation of traditional craftsmanship, art, and high culture in our relentless pursuit of the ultra-precise? Can elements of precision and natural artistry coexist harmoniously within society?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eExactly\u003c\/em\u003e is more than just a historical recount; it is an intellectual journey that poses thought-provoking questions about the values and priorities of our modern world. 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This powerful memoir details his pioneering 35-year career, beginning with his formative years and leading up to his unparalleled success in the sport. Filled with insightful anecdotes, technical revelations and personal reflections, the book serves as both an autobiography and a masterclass in automotive design.\u003c\/p\u003e\n\n\u003cp\u003eFrom a young age, Adrian exhibited an extraordinary aptitude for engineering. At only 12 years old, he was already sketching his own car designs and later took a welding course during his school summer holidays. This early passion and dedication laid the groundwork for an incomparable career in motorsport. Readers are taken through Adrian's beginnings in IndyCar racing to his numerous triumphs and challenges in Formula One.\u003c\/p\u003e\n\n\u003cp\u003eThroughout the book, Adrian shares his experiences of working with prestigious teams and legendary drivers. His designs have contributed to the success of icons such as Mario Andretti, Nigel Mansell, Alain Prost, Damon Hill, David Coulthard, Mika Häkkinen, Mark Webber and Sebastian Vettel. Each chapter explores the intricacies of automotive design, providing a detailed and engaging look at how a car is engineered to achieve maximum speed and efficiency.\u003c\/p\u003e\n\n\u003cp\u003eHowever, the book does not shy away from the darker moments of his career. Adrian thoughtfully recounts the tragedies he has witnessed, most notably the heart-wrenching loss of Ayrton Senna during the 1994 San Marino Grand Prix while driving for the Williams team. 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The book meticulously chronicles the scientific, political, and human drama that underpinned the creation of the bomb, from the precursory explorations into atomic theory at the dawn of the 20th century to the cataclysmic deployment on Hiroshima and Nagasaki during World War II.\u003c\/p\u003e\n\n\u003cp\u003eFew great discoveries have evolved so swiftly or have been so misunderstood. Within scarcely more than twenty-five years, theoretical discussions about the potential energy within an atom developed into the formidable Manhattan Project, and ultimately, the devastating reality of the atomic bomb. This swift evolution from a speculative problem in physics to a powerful array of weaponry underscores both the ingenuity and peril of scientific advancement.\u003c\/p\u003e\n\n\u003cp\u003eThe narrative brings to life the scientists who played pivotal roles in these developments. 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Known for his meticulous research and engaging storytelling, Rhodes delivers a work with a literary power commensurate with its profound subject matter, delineating the momentous discovery and invention of the atomic bomb with unparalleled depth and clarity.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Simon \u0026 Schuster Australia","offers":[{"title":"Default Title","offer_id":45686974808300,"sku":"9781471111235","price":39.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781471111235.jpg?v=1725471682"},{"product_id":"humble-pi","title":"Humble Pi","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eHumble Pi\u003c\/em\u003e by Matt Parker is a captivating exploration into the world of mathematics and its sometimes humorous, sometimes catastrophic failures. 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By highlighting the humorous side of getting things wrong, Parker makes maths relatable and fun.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're a maths enthusiast or someone curious about the hidden workings of the world around us, \u003cem\u003eHumble Pi\u003c\/em\u003e offers a unique and entertaining perspective. Discover the bizarre ways maths can trip us up and gain a newfound appreciation for its indispensable role in our lives. 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In this insightful and thought-provoking work, Sagan addresses a crucial question: How can we make intelligent decisions about our technology-driven lives if we cannot discern between the myths of pseudoscience and the empirical truths of science?\u003c\/p\u003e\n\n\u003cp\u003eThroughout the book, Sagan casts a broad net through history and culture, authoritatively debunking celebrated fallacies such as witchcraft, faith healing, demons, and UFOs. He warns that in today’s so-called information age, pseudoscience is more prevalent than ever, with stories of alien abduction, past-life channeling, and communal hallucinations attracting growing attention and respect. Through his lucid eloquence, Sagan demonstrates that the lure of unreason is not merely a harmless diversion but a perilous descent into darkness that endangers our most basic freedoms.\u003c\/p\u003e\n\n\u003cp\u003eWith a spirited defense of science and rational thinking, \u003cem\u003eThe Demon-Haunted World\u003c\/em\u003e makes a compelling argument for the critical role of scientific literacy, not only in our pursuit of truth but also for the well-being of our democratic institutions. Sagan’s remarkable ability to convey complex scientific concepts in a clear and enchanting manner turns every page into a manifesto for critical thinking and skepticism.\u003c\/p\u003e\n\n\u003cp\u003ePraise for \u003cem\u003eThe Demon-Haunted World\u003c\/em\u003e:\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"A glorious book . . . A spirited defense of science . . . 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Through his expertise as a cognitive scientist, Norman unveils the ubiquitous design flaws in everyday objects that cause frustration and inefficiency, from misinterpreted door handles to baffling oven controls. This book delves deep into the critical role of user-centric design, which ensures that products are not only functional but also intuitive and satisfying to use.\u003c\/p\u003e\n\n\u003cp\u003eNorman's insightful lessons reveal that the root of many design failures lies not within the user's intelligence but within the design itself. The book argues that poor design often ignores fundamental principles of cognitive psychology, leading to ambiguous controls, hidden functions, and a severe lack of feedback or guidance. 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